Episode 23

Should I take a break from podcasting over the Christmas holiday period?

Published on: 8th December, 2021

As we approach the Christmas and New Year holiday season and we start thinking about taking some time off, it's also important to think about whether your podcast should take some time off.

Listenership really drops from as early as the 12th of December. There's a little spike around those few days between the 27th - 29th of December, but then drops way down again after that.

So with that in mind, if you were thinking about taking some time off - December is the time to do it and feel okay about it. Be back to releasing though by the 5th of January or thereafter because podcast listenership goes WAY UP from there. It stays consistently higher than usual up until the school holidays are over.


For the November - December period the big winners are Education, Leisure and Music related podcasts. Makes sense right? When you're not in your normal routine - you want to be learning something new, or listening to something fun.


This should help you make some decisions about your release schedule for December. If you are going to take a break, this is a perfect time to PROMOTE PREVIOUS PODCAST EPISODES. 

Have a look back through your statistics and see what episodes have been the most downloaded, and share those ones again. Why do you re-share what was already popular? Because if it's popular once, there is a HIGH probability that it will be popular the second or even third time around.

It's also an opportunity to look at what episodes perhaps you didn't get a chance to even really promote the first time.



Links Mentioned:

The Pod Lovers - free online podcasting community

Bamby Media Website

See omnystudio.com/listener for privacy information.

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About the Podcast

Pump Up Your Pod
Every entrepreneur by now has probably been told that having a podcast is great for business. But why is it so good? How do you actually grow your show and reach your target audience? There are a lot of questions and I'm here to answer them.I’ll be sharing tips, providing training, answering your questions down to the nitty-gritty stuff and generally supporting you to help you pump up your podcast and have fun doing it. When you do it right, your business, your personal brand and your reach is only ever going to expand. What’s not to love about that?
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About your host

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Brianna Ansaldo

Brianna is the Head Honcho of Bamby Media and founder of this whole jazzy business of fun times. She is an award-winning songwriter, audio producer, musician and all-round doofus. With a Bachelor’s Degree in Audio Production from the Queensland Conservatorium of Music, Brianna loves the techy side above all else.

Equal parts silly and brutally honest, she’s a force to be reckoned with. If something isn’t working, she will tell you straight up. No messing around. Deliver on your promises and provide quality above all else.