Episode 24

Podcasting predictions for 2022

Published on: 14th December, 2021

As we wrap up the year that was 2021, I take a look at some predictions for the podcasting space in 2022.

There has been a huge amount of growth in the podcasting space in 2022, and in fact more broadly since 2018/19. It's been a very interesting time to be developing in this space, and developing a business that is in such a growth heavy industry.


The focus for 2022 from what I can see is going to be on increasing audience size for existing shows. Yes, there are a lot of new podcasts coming onto the scene, but for those of you that already have a show, you might be starting to see a bit of a plateau and you're wondering how to expand into new markets.


I touch on the value of our Pod Lovers Community and the "Premium Experience" that will be coming for growth strategy specifically in 2022. Stay tuned for that.


I also touch on the way advertising it set to ramp up in 2022, and how the listener feels about the ads that are currently being presented to them via podcasts.


This year also saw the dawn of the podcast subscription model for major players like Apple Podcasts. Can we call this a success for the independent podcasters, at this point - my response is a big fat no. The subscription model still doesn't quite sit right with podcast listeners and needs further development.


With Facebook and YouTube both entering into the world of podcasting, and major media networks expanding into audio content, 2022 is set to be a big one for the industry.


What a great time to be a podcaster!


Links:

Join The Pod Lovers Free Community

Our website

Our instagram


Resources:

Podcasting Predictions from Omnystudio and Triton Digital

Nielsen & Acast Report

See omnystudio.com/listener for privacy information.

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About the Podcast

Pump Up Your Pod
Every entrepreneur by now has probably been told that having a podcast is great for business. But why is it so good? How do you actually grow your show and reach your target audience? There are a lot of questions and I'm here to answer them.I’ll be sharing tips, providing training, answering your questions down to the nitty-gritty stuff and generally supporting you to help you pump up your podcast and have fun doing it. When you do it right, your business, your personal brand and your reach is only ever going to expand. What’s not to love about that?
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About your host

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Brianna Ansaldo

Brianna is the Head Honcho of Bamby Media and founder of this whole jazzy business of fun times. She is an award-winning songwriter, audio producer, musician and all-round doofus. With a Bachelor’s Degree in Audio Production from the Queensland Conservatorium of Music, Brianna loves the techy side above all else.

Equal parts silly and brutally honest, she’s a force to be reckoned with. If something isn’t working, she will tell you straight up. No messing around. Deliver on your promises and provide quality above all else.