Episode 22
Help! I can't keep up with the release frequency
Are you struggling to keep up with the release frequency of your podcast?
You begin to start chasing your tail, become out of sync and are constantly feeling the pressure to keep up releasing but it’s just not happening.
Firstly, don’t give yourself a hard time. I understand how super hard it can be to keep coming up with episodes when you’re balancing all the other aspects of your business.
In this episode, I’m going to help you reflect and reassess the purpose of your show to motivate and give you a kick to keep producing.
When you’re feeling like you can’t find the drive, come back to your ‘why’.
Why did you start podcasting in the first place?
What were you trying to achieve?
When we forget our purpose and mission, it can be easy to stray off track and stop releasing episodes. After all, if you see the value in something, you’ll make sure it’s at the top of your priorities.
In my podcast, I know that it’s okay if I’m not releasing every week because I’ve devised specific topics for the show that aren’t impacted by frequency and are in alignment with my mission.
However, if your podcast was set up to drive traffic to your business and stay in the top downloaded charts, then you need to be consistent with it.
Podcast listenership is huge in Australia! It has gone from 5.8 million in April to 9.5 million in October/November alone. That’s a 3.7 million increase in only 5 to 6 months.
So I would strongly recommend for you to keep podcasting. It’s an amazing tool for your business.
Use this wonderful time of year to reflect on 2021 to determine the frequency of episode releases to support your strategy, overall mission and purpose.
And, above all, have fun with it!
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