Episode 39
Where is the best place to put an ad in your podcast episode?
Recently, I read a super interesting article from Marketing Brew that included a survey of 15 podcast industry experts talking about the best place to put an ad in your show.
The results will speak to you whether you’re advertising your own offers and services, doing some affiliate marketing, or running an ad for a sponsor. It’s really important for you to know where to put the ad to maximise conversion.
In this episode, I wanted to explore the results of the survey so you can start using their tips today!
Surprisingly, a longer ad (around 60 to 90 seconds) has a higher rate of converting to sales than if your ad is sitting around the 30 second mark.
You’re able to explore your offer in depth and take the time to convince your audience to find out more. But remember, if you put in too many ads, your listeners will get angry and frustrated and completely switch off from listening.
There’s definitely a balance.
I’ll give you an example of one of my midrolls to showcase where to input your own ad and how engaging it can sound when it’s done with music and sounds awesome.
I’ll then run you through prerolls, midrolls and postrolls to show you the places you can put your ad and which one is the absolute best to engage your listeners.
Take a look at your current advertising strategy and make use of these killer tips today.
Resources mentioned:
https://www.marketingbrew.com/
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