Episode 38
The push towards video podcasting
I recently attended one of the biggest global podcasting conferences, ‘Podcast Movement Evolutions’ and thoroughly enjoyed exploring how the American podcasting market (which is much further ahead) can be applied to us here in Australia.
One of the biggest takeaways was - video podcasting.
YouTube has announced its new podcasting department. This is going to change the way we listen to and WATCH podcasts. There is a massive push from YouTube for podcasters to put their shows on YouTube.
This could mean that you can access a brand new audience but what does this mean logistically?
Do you need to have a professional set up and film your podcast episodes each week?
No, don’t stress. But consider looking at having a presence on YouTube because they’ll be pushing this new department hard.
You could do shorts and have an entire channel that’s just snippets of guests and episodes that have amazing content.
Spotify and Twitter have also just announced their video podcasting platform. It’s still early days but it’s another medium you can look at uploading your videos, but you can’t monetize videos on Spotify so if you had to do one - just consider YouTube.
Video podcasting is definitely a very effective way to grab your audience’s engagement and attention - even if it’s only a short snippet, so why not get creative and try something new?
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