Episode 82
Treat Your Podcast Like A Brand with Greg Wasserman
I recently had a super fun conversation with Greg Wasserman, the Head of Growth, Partnerships, and Community at Castmagic, an AI platform for content repurposing. Greg is a multifaceted podcast expert, having sold podcast advertising, run three podcast listening platforms before joining Castmagic. I know that I don’t normally talk to folks who don’t have podcasts themselves, but I felt that Greg could add a lot of value for you podcasters out there.
In our conversation, we discussed what it actually means to “grow” a podcast, what makes a podcast good, the importance of branding, and the ever-evolving role of AI in podcasting.
BAMBY MEDIA LINKS:
- Free Podcast Audit Service
- DIY Podcaster Program
- Bamby Media Services
- YouTube Channel
- WHERE TO FIND GREG:
- Greg’s Masterclass - “From Pocdaster to Profitable Brand”
- Try Castmagic
EQUIPMENT WE USE TO PRODUCE THIS PODCAST
Aputure Amaran 200d LED Video Light
Transcript
Today we're chatting with Greg Wasserman.
Speaker:He is the Head of Growth, Partnerships
Speaker:and Community at Castmagic.
Speaker:Greg reached out to me on LinkedIn
Speaker:after listening to an interview that
Speaker:I did with another person, And I
Speaker:found him immediately interesting.
Speaker:You'll see that he has quite a
Speaker:following there, And I am not surprised.
Speaker:He really focuses on building
Speaker:communities and helping podcasters grow.
Speaker:Now we get into that today.
Speaker:We get into how you grow your show.
Speaker:What does that even mean?
Speaker:What he thinks makes a good podcast.
Speaker:Why Greg doesn't have a podcast himself.
Speaker:And this is a big thing because
Speaker:I don't normally talk to people
Speaker:that don't have podcasts.
Speaker:But after meeting with Greg, I had
Speaker:a good chat to him for an hour and
Speaker:a half, even before having him on
Speaker:the show, to get a feel for whether
Speaker:I felt like he could actually
Speaker:give value to you as the audience.
Speaker:And he's just so knowledgeable.
Speaker:He's done so many different
Speaker:things throughout his career.
Speaker:working in the media buying space
Speaker:as well, advertising and sales, and
Speaker:now he's working for Cast Magic.
Speaker:So, I think he's an important
Speaker:person to listen to.
Speaker:if you are interested in him, go
Speaker:and check out LinkedIn, follow
Speaker:him there, and you'll be impressed
Speaker:with what he shares, for sure.
Speaker:I want to know straight up What
Speaker:are two things that you love
Speaker:about the podcasting industry?
Speaker:it's community based.
Speaker:I think that would probably be
Speaker:the biggest thing that drew me
Speaker:back into podcasting and why I
Speaker:wanted to stay in podcasting.
Speaker:with a background in partnerships.
Speaker:Partnerships and, podcasting are very
Speaker:similar because they're very community.
Speaker:It's like, how do rising
Speaker:tides raise all ships?
Speaker:And so podcasting is all that.
Speaker:It's like, you go on someone
Speaker:else's show, they come on yours.
Speaker:It's all about cross promos.
Speaker:Uh, everyone in the industry is all
Speaker:about like, hey, how do I help you?
Speaker:How do I teach you?
Speaker:it is collaborative.
Speaker:I, I don't know another
Speaker:industry that is like that.
Speaker:the second thing that I love about
Speaker:the podcast industry, The content that
Speaker:comes out of it, the vulnerability.
Speaker:I think that's probably it.
Speaker:very few mediums literally are about
Speaker:that connection with your listener that
Speaker:most likely you don't know who they are.
Speaker:If I added a third to it, the fact that
Speaker:you can play the long game, so if you
Speaker:think about it from, uh, personal growth.
Speaker:If you improve 1 percent
Speaker:every day, you think about
Speaker:the compound interest of that.
Speaker:And so what I love about podcasting
Speaker:is, is it's a basis for all this
Speaker:other content you're able to create,
Speaker:and have the compound effect.
Speaker:So, you don't know where the episode 3
Speaker:is gonna turn in 3 years, where someone
Speaker:may be like, Hey, this is something
Speaker:of value and like That is incredible.
Speaker:Yeah, it's awesome Why do you think then?
Speaker:Most podcasters don't think about the
Speaker:fact that they're actually building a
Speaker:brand When they're creating a podcast.
Speaker:The answer that keeps coming to mind
Speaker:is we do a terrible job educating
Speaker:people in the space on that.
Speaker:if the space is always about, download
Speaker:numbers, so it's vanity metrics.
Speaker:If the space is about how do you
Speaker:monetize, and it's ultimately thinking
Speaker:about monetization from a CPM, cost
Speaker:per thousand, so an ad insertion into
Speaker:there, then we are doing a terrible job
Speaker:of actually educating people like, no.
Speaker:You are a brand.
Speaker:Invest in your brand.
Speaker:Invest in you.
Speaker:and you'll see the
Speaker:compound interest of it.
Speaker:And so, if it's just a hobby, if
Speaker:you don't actually have a strategy,
Speaker:people are like, I just want to have
Speaker:conversations and just talk to people.
Speaker:It's like, well, what
Speaker:does that actually mean?
Speaker:Like, what is that getting you?
Speaker:what is the point of these conversations?
Speaker:You're like, I just want to have
Speaker:conversations, and I'm good throwing
Speaker:away money, and And then I'm going
Speaker:to go like, well, I don't have enough
Speaker:downloads and I want to monetize.
Speaker:And it's like, if that's the, that
Speaker:is the train of thought as opposed
Speaker:to, hold on, how do you engage with
Speaker:people beyond just your podcast?
Speaker:And how do you think of podcasts?
Speaker:Like for me, I'm trying to get everyone
Speaker:to go, stop calling yourself a podcaster
Speaker:and start treating yourself as a brand.
Speaker:And once you start treating yourself
Speaker:as a brand, then you realize podcast
Speaker:is your medium, content creation.
Speaker:And then you can use that for all
Speaker:the other pieces of your brand.
Speaker:I had an exact conversation like this
Speaker:yesterday with one of our clients.
Speaker:We were having a strategy session
Speaker:and it was like, Oh, you know, I'm
Speaker:not getting the numbers that I want.
Speaker:I asked this client.
Speaker:Okay, what else are you doing?
Speaker:Like, we're giving you your edit.
Speaker:We're giving you really
Speaker:high quality show notes.
Speaker:We're giving you video snippets.
Speaker:Where are you putting this stuff?
Speaker:There's so much that you can use,
Speaker:repurpose to build the brand,
Speaker:exactly what you just said from
Speaker:that core piece of content.
Speaker:And so it does come back to that.
Speaker:Why are you doing the
Speaker:show in the first place?
Speaker:What's the end goal?
Speaker:And you don't need to actually know.
Speaker:But you need to know enough
Speaker:to go, I'm trying to build
Speaker:more than what I am right now.
Speaker:And how can I build around it?
Speaker:So that I'm using other platforms and
Speaker:other things to make my time worthwhile
Speaker:and to make me more productive.
Speaker:Someone who's like, I want to
Speaker:start podcasting, and they're,
Speaker:learning the whole space.
Speaker:But then, their answer is, I don't like
Speaker:social media, I'm not really a X person,
Speaker:I'm not a Y person, I'm not a Z person.
Speaker:Like, whatever the case may be, you're
Speaker:like, so you learned the skills.
Speaker:To build a podcast, but the
Speaker:promotional side, you didn't
Speaker:want to learn about that.
Speaker:These components, you didn't
Speaker:want to learn about that.
Speaker:So, once again, you're staying one
Speaker:dimensional, and you're not thinking
Speaker:about how do you market yourself?
Speaker:How do you market anything?
Speaker:And then, how do you treat
Speaker:yourself as a media company?
Speaker:And that's literally what most
Speaker:businesses now are becoming.
Speaker:You look at the big brands, like Nike.
Speaker:I mean, they sell shoes.
Speaker:Or, here's a better one, Red Bull.
Speaker:What is Red Bull's product?
Speaker:It is an energy drink in
Speaker:multiple flavors, right?
Speaker:But what do they actually
Speaker:sell to you as a consumer?
Speaker:Events, experiences, things that have
Speaker:never been done before, and that's
Speaker:like, wow, this is so cool, I want this
Speaker:drink that's gonna give me wings, right?
Speaker:what are you doing as a brand to,
Speaker:wow, to engage, to, , be in other
Speaker:places, besides I'm just having a phone
Speaker:conversation with someone, and I want to
Speaker:record it and have other people listen.
Speaker:So good.
Speaker:That's really valuable.
Speaker:If you're listening or watching this.
Speaker:Flip and stop it, rewind and go
Speaker:and listen to that again around
Speaker:the branding, the marketing and how
Speaker:you're actually building those things.
Speaker:Just one point there
Speaker:on the Red Bull thing.
Speaker:If you go and look at their
Speaker:Instagram or their socials,
Speaker:there's not really many points.
Speaker:I don't know if, whether there
Speaker:are any points actually where it's
Speaker:like they show you the product.
Speaker:They don't do that.
Speaker:They're showing you all the fun things
Speaker:and they're around the brand and
Speaker:what you can do and what the building
Speaker:and all that stuff but they don't go
Speaker:here's this thing that you can drink.
Speaker:they're building the experience
Speaker:which is what you're doing
Speaker:through a podcast as well.
Speaker:So take note of that.
Speaker:Very good advice.
Speaker:What do you think in your
Speaker:opinion makes a podcast good?
Speaker:the host is a big piece.
Speaker:there's plenty of hosts
Speaker:that I don't engage with.
Speaker:Just because like,
Speaker:it's just not my style.
Speaker:And I literally started writing
Speaker:a LinkedIn post about this.
Speaker:I'm like, I've always been
Speaker:one not to give advice.
Speaker:Even though I'm an expert.
Speaker:Because I'm like, this is
Speaker:an art that you're creating.
Speaker:So who am I to say, Your show
Speaker:isn't good when in reality, I have
Speaker:a duty or people are telling me I
Speaker:have a duty to tell people, but I'm
Speaker:like, all right, I can tell you the
Speaker:sound quality is not the greatest
Speaker:or you don't have good questions.
Speaker:You don't know how to engage.
Speaker:good example.
Speaker:I loved how you're like,
Speaker:Hey, listeners, stop, rewind.
Speaker:You're breaking that fourth wall and
Speaker:engaging with someone and going like,
Speaker:you guys, what just said is amazing.
Speaker:Listen to this.
Speaker:As opposed to you and I just having
Speaker:a conversation and forgetting that we
Speaker:actually have someone listening here.
Speaker:You see that a lot.
Speaker:People don't do that.
Speaker:you can look at ads.
Speaker:I understand people have to make money.
Speaker:But if you are doing ad insertion and
Speaker:I'm hearing an ad for A theater down
Speaker:the street, so I get it, like, I'm
Speaker:getting targeted a local ad that's
Speaker:dynamically inserted there, and I
Speaker:haven't even listened to the show.
Speaker:I don't even know what your show's
Speaker:about, haven't heard an intro, and
Speaker:I'm already getting served an ad?
Speaker:Great.
Speaker:Skip.
Speaker:Right away.
Speaker:Like, you've already lost me either as,
Speaker:as a user, or, or, you just annoyed me.
Speaker:sound quality is a big thing.
Speaker:I will always stop listening to a show
Speaker:if If it sounds like you're in a tunnel
Speaker:and I'm like, I don't want to listen to
Speaker:you right now on your zoom call That's
Speaker:being recorded and it sounds like you're
Speaker:in a tunnel I'm not saying you need the
Speaker:greatest mic like I'm on headphones.
Speaker:I I know it sounds decent doesn't
Speaker:sound amazing But at least invest
Speaker:in a little something there
Speaker:basically, if we think
Speaker:about it, podcasting is like
Speaker:another form of social media.
Speaker:You're pulling people into your world.
Speaker:And you're engaging with them without
Speaker:engaging with them, you know, they
Speaker:don't give you the direct response
Speaker:that social media does, but it's still
Speaker:playing essentially the same game.
Speaker:It's a nicer game, you don't have
Speaker:algorithms pissing you off all
Speaker:the time, you know, it's a much
Speaker:nicer experience having a show.
Speaker:This is definitely something
Speaker:that people forget, is that you
Speaker:actually do have an audience.
Speaker:It doesn't matter what the size is.
Speaker:You have an audience and people can
Speaker:sometimes get a little bit like, I'm
Speaker:just doing this show for me, or just
Speaker:the conversations that I want to have.
Speaker:But if you don't think about what
Speaker:your audience actually wants to
Speaker:listen to, then you probably won't
Speaker:grow as quickly as you could.
Speaker:And the other way that you can track
Speaker:that is looking at the actual metrics.
Speaker:Looking in the back end,
Speaker:looking at your insights.
Speaker:What are people downloading the most?
Speaker:If you have a YouTube channel, what
Speaker:are they commenting on the most?
Speaker:Where are you getting subscribers?
Speaker:If you don't track that sort of
Speaker:stuff, Then you won't build the
Speaker:audience that you potentially could.
Speaker:And so I want to take it even further,
Speaker:but go back to the brand conversation.
Speaker:I loved your analogy here of
Speaker:like, it's a social conversation.
Speaker:And that is also using the
Speaker:podcast in this recording.
Speaker:For those additional social
Speaker:conversations, like I can take
Speaker:this and put it on LinkedIn.
Speaker:I can take this and make
Speaker:it a Twitter thread.
Speaker:I can take this and put it as a Reels.
Speaker:Like, you can now have conversations
Speaker:from this one conversation on
Speaker:all these different places.
Speaker:It's funny, like, I listen to a
Speaker:lot of podcasts at the same time I
Speaker:don't listen to a lot of podcasts.
Speaker:I'd much rather, in some regards, give
Speaker:me a newsletter, let me follow you
Speaker:on LinkedIn, and let me see what you
Speaker:post there, and I can read it quickly,
Speaker:because I don't have the time to sit
Speaker:here and listen to everyone's show.
Speaker:So if you're expecting the average
Speaker:person to listen to seven podcasts a
Speaker:week, But that doesn't mean that they
Speaker:can't engage with 20 podcasts a week.
Speaker:But now if we refocus our mind
Speaker:in terms of just podcasting,
Speaker:it's 20 brands now a week.
Speaker:And so I can get your newsletter
Speaker:on Thursday, but listen
Speaker:to your podcast on Monday.
Speaker:And now I've engaged with two
Speaker:different brands who are speaking
Speaker:to me through the content they're
Speaker:creating from this, podcast.
Speaker:That's the way to have engagement.
Speaker:So you start looking at just, as you
Speaker:said, like, look at the analytics.
Speaker:Well, you can now start looking at
Speaker:the analytics of all those different
Speaker:platforms and have conversations if
Speaker:you're like, this is too overwhelming,
Speaker:like, I can't do all those things,
Speaker:like, I agree with you, maybe 2022
Speaker:and before 2023, there's tools
Speaker:that allow you to do all that.
Speaker:So it's overwhelming because it's new.
Speaker:And as long as you are willing to lean
Speaker:into this comfort, which you did already
Speaker:to start this show, um, and lean into
Speaker:this comfort of doing this, then the
Speaker:newness will soon be, Oh, I can do this.
Speaker:No different than like
Speaker:the first five episodes.
Speaker:Wow.
Speaker:This is tough.
Speaker:But after.
Speaker:Five episodes ten episodes
Speaker:like this isn't so bad, but
Speaker:most people stop because it's
Speaker:just too discomforting for him.
Speaker:So then if we go further than that,
Speaker:which is where the conversation now
Speaker:is leading based on what you've just
Speaker:said there, how do you think AI is
Speaker:changing the game for podcasters?
Speaker:Knowing that you work for Cast
Speaker:Magic, which is a very AI based
Speaker:tool, how do you think it's
Speaker:changing the game for podcasters?
Speaker:it is leveling of playing field and those
Speaker:that are willing to invest in their brand
Speaker:and Use tools so someone gave me the
Speaker:great idea like most podcasters Are in a
Speaker:sense solopreneurs, but also that they're
Speaker:doing it is not their dedicated job.
Speaker:They've got something else like
Speaker:that's how Cast Magic was built.
Speaker:They literally were running their
Speaker:own companies, had a podcast, like
Speaker:we don't have the time to do this.
Speaker:And all the social promotions,
Speaker:everything I'm just telling you,
Speaker:show notes, blog, newsletter.
Speaker:So they built Cast Magic to solve that.
Speaker:That's now allowed everyone to go
Speaker:ahead and like, whoa, I can take
Speaker:this and become a media company.
Speaker:AI is now allowing every podcaster
Speaker:to become a brand, as they should
Speaker:have, but access all of their
Speaker:content, repurpose it, and have a
Speaker:content calendar that is evergreen.
Speaker:You're able to now
Speaker:take your back catalog.
Speaker:I love when people are telling me like,
Speaker:don't listen to my first 50 episodes.
Speaker:And you're like, fine.
Speaker:If you were just learning the game
Speaker:in those 50 episodes, let's run
Speaker:this through an AI tool at Cast
Speaker:Magic, repurpose that content,
Speaker:because that was all great stuff.
Speaker:if a person's not listening to episode 1
Speaker:through 50 and they just started there,
Speaker:well then you can start reposting stuff
Speaker:from episodes 1 through 50 on your social
Speaker:channels, and there's your evergreen
Speaker:content that keeps coming because now
Speaker:you can bring people back in and go
Speaker:like, oh, if you like this idea, you
Speaker:should go back and listen to episode 3.
Speaker:If you don't want to listen to
Speaker:episode 3, hey, at least I'm getting
Speaker:you engaged with my brand right now.
Speaker:So, it is truly creating A lifeblood.
Speaker:And then if you go beyond, once
Speaker:again, beyond podcasting and you look
Speaker:at most podcasters or coaches or,
Speaker:they run a, a lead magnet or running
Speaker:something else, like AI is allowing
Speaker:them to now take those coaching
Speaker:calls and create email sequences.
Speaker:It is literally using their words to
Speaker:help create more content and build
Speaker:their business well beyond the, the
Speaker:one spoke of how do I monetize my
Speaker:show with a CPM of, of 20 bucks.
Speaker:I used that tool yesterday in Cast Magic.
Speaker:I was running a VIP strategy.
Speaker:in the past, I've had someone else
Speaker:from our team then look at it or
Speaker:be on the call as well to then take
Speaker:action points, or I've had to write
Speaker:notes at the same time or whatever.
Speaker:And then this one, I tested Cast
Speaker:Magic's, option there for creating the
Speaker:action points just to see how it went.
Speaker:Did a great job.
Speaker:Like, I mean, and I, I'm good
Speaker:because I talk in that way, so I'll
Speaker:wrap things up and I'll introduce
Speaker:and then I'll go, okay, cool.
Speaker:The action points to
Speaker:take away are X, Y, Z.
Speaker:So it was easier, but it was just.
Speaker:It does save a lot of time Anything
Speaker:with AI, it's still not you.
Speaker:As in, you can't just take this
Speaker:stuff, copy paste, and you're done.
Speaker:Like, you still need to edit,
Speaker:you still need to give it the
Speaker:personality, the flair, you know.
Speaker:That sort of thing.
Speaker:And that's where that extra time
Speaker:does come back in, but it gives
Speaker:you a really good starting point.
Speaker:And we have clients that obviously
Speaker:we do the show notes for, and we
Speaker:started incorporating, , AI tools
Speaker:probably about six to eight months ago.
Speaker:And it's only made
Speaker:what we deliver better.
Speaker:They're still not going to do it
Speaker:themselves because they don't have time.
Speaker:That's why they've come to us.
Speaker:we just use these tools to make a better.
Speaker:result and it's only
Speaker:really just the beginning.
Speaker:Okay.
Speaker:So then if we think about growing
Speaker:a show, how do I grow my show?
Speaker:I get this question all the time.
Speaker:What do you think growing
Speaker:a show actually means?
Speaker:When I was running the three listing
Speaker:platforms, the three questions I always
Speaker:got is, How do I grow my audience?
Speaker:So how do I grow my show?
Speaker:How do I get more distribution?
Speaker:So, in a sense, how do I get larger?
Speaker:And how do I monetize?
Speaker:And the answer I always gave back to
Speaker:them was like, Is your show everywhere?
Speaker:Like, because I can tell you right
Speaker:now, your show is not on our platform,
Speaker:so you're missing probably 30%.
Speaker:If you're focused on just Apple
Speaker:and Spotify, and now YouTube from
Speaker:that standpoint, like, great.
Speaker:But like, what is growth in that regard?
Speaker:You're missing, you're missing
Speaker:free traffic, you're missing free
Speaker:engagement, free airs, free stuff.
Speaker:podcast movement, they had a
Speaker:great analogy with Joe Rogan.
Speaker:And they showed a picture of, Bunch of
Speaker:guys like probably drinking and it's like
Speaker:whose show is this and everyone's like
Speaker:that's Joe Rogan It's like he knows who
Speaker:his audience is So when you're growing
Speaker:your show, you know Your audience is
Speaker:who you want to speak to you understand
Speaker:what you're trying to accomplish
Speaker:and you're also a brand You're not
Speaker:trying to be everything for everyone.
Speaker:I will argue you're trying to you
Speaker:should be everywhere but within reason
Speaker:like Look, if you're like, I can't,
Speaker:I'm not on X or Twitter, like it's
Speaker:just not my jam for many reasons.
Speaker:But like, that's just not my thing.
Speaker:So focus my energy in other places,
Speaker:but I have no reason not to be in
Speaker:those other places and grow my brand.
Speaker:So once again, growing your
Speaker:show is growing your brand and
Speaker:growing your brand is looking
Speaker:at what is your entire strategy?
Speaker:Like, why are you doing this?
Speaker:Who are we trying to talk to?
Speaker:Like all the kind of podcast
Speaker:consulting questions that you're
Speaker:probably asking your client.
Speaker:To literally get them to think
Speaker:about what is the purpose?
Speaker:What are we trying to accomplish?
Speaker:And if they're like, I just want to make
Speaker:money by selling ads on it, then I go
Speaker:like, great, let's sit down and actually
Speaker:understand what this business is And
Speaker:that's part of the job of, of, I guess,
Speaker:a podcast consultant of going, like,
Speaker:how do I get you to think bigger than
Speaker:just, I want to do a podcast, do it for
Speaker:me and hope that I get more downloads.
Speaker:It's like, now let's talk and sit
Speaker:down and actually examine all that.
Speaker:it's definitely more than just your
Speaker:download numbers If you're looking
Speaker:at, I'm not growing because my
Speaker:download numbers aren't growing, then
Speaker:you're looking at the wrong thing.
Speaker:It needs to be a more spread approach.
Speaker:Just like Greg has said there,
Speaker:downloads are one aspect.
Speaker:Where are you?
Speaker:How are people engaging with you on
Speaker:other platforms, on other places?
Speaker:Is your newsletter growing?
Speaker:Are your followers growing on
Speaker:LinkedIn or Instagram or YouTube?
Speaker:Is that channel growing?
Speaker:It's not just the download numbers.
Speaker:it's all the other aspects that come
Speaker:together that create the bigger mission.
Speaker:And so when you think about that, I
Speaker:want you to start thinking and looking
Speaker:at the metrics more than just what
Speaker:your download numbers are doing.
Speaker:Get a big old spreadsheet,
Speaker:track everything, everywhere
Speaker:that you repost that content.
Speaker:anything where the podcast is spread.
Speaker:You need to track these things
Speaker:and you will see that you're
Speaker:growing more than you realize
Speaker:And there's so many ways to
Speaker:think about, like, you can use
Speaker:the guests that are coming on.
Speaker:So it's like, all right, am I
Speaker:growing my show by literally just
Speaker:having the right conversations with.
Speaker:With the right people and that
Speaker:ultimately is not growing my show, but
Speaker:it's growing my brand And it's opening
Speaker:me up to all these other things so if
Speaker:I think about it is show Brand don't
Speaker:think show think brand if we want to
Speaker:replace podcast with brand show with
Speaker:brand if we start thinking of all
Speaker:those components as a brand and Brand
Speaker:is you then At the end of the day, do
Speaker:you feel like your brand is growing?
Speaker:Do you feel like more people know you?
Speaker:Do you feel like you're
Speaker:influencing more people?
Speaker:Do you feel like you're
Speaker:having more conversations
Speaker:that people are turning into?
Speaker:Once you start that, and
Speaker:you start looking at that
Speaker:lens, you're like, oh, yeah.
Speaker:You actually start feeling even
Speaker:better, too, because, like, I am
Speaker:making a bigger impact than the 200
Speaker:downloads I'm getting right now.
Speaker:Alright, Greg.
Speaker:So, I'm putting you in the hot seat here.
Speaker:You're talking all about podcasts.
Speaker:But when I look up Greg
Speaker:Podcast, you don't exist.
Speaker:So, why don't you have a podcast
Speaker:if you love them so much?
Speaker:I've really enjoyed, and I think
Speaker:this is probably a good thing for
Speaker:most people, be a guest in other
Speaker:people's podcast and you start
Speaker:understanding what makes a good podcast.
Speaker:Start having conversations with others.
Speaker:Like, a lot of people will go ahead
Speaker:and say, like, I want to start a
Speaker:podcast because I listen to so and so.
Speaker:I'm like, alright, so your basis right
Speaker:now is a show you like, but you don't
Speaker:understand what they do on the back end.
Speaker:You don't understand
Speaker:all these other things.
Speaker:most people don't actually take
Speaker:the time and start guesting.
Speaker:And when you start guesting, you
Speaker:start seeing, like, Who asking good
Speaker:questions, who's doing good follow
Speaker:up, who's actually engaging, who's
Speaker:providing you the assets to make you.
Speaker:So like it literally allows me to
Speaker:understand how to build a business.
Speaker:So when I decide to actually start my
Speaker:podcast, I've learned from not only
Speaker:all my conversations I get to have
Speaker:through the jobs I've done, but also
Speaker:all the guessing I've been able to do.
Speaker:I think that becomes incredibly powerful.
Speaker:So yeah, hold on.
Speaker:Maybe 2024 will be the time
Speaker:that I launched something.
Speaker:Right now I'm just having a fun of,
Speaker:sharing the knowledge, with others.
Speaker:I've had a really good time chatting
Speaker:to you today, all about podcasting,
Speaker:even though you don't have one.
Speaker:And I only normally speak to podcasters,
Speaker:you know, I've let it happen.
Speaker:if you guys want to find out more
Speaker:about Greg, I would say probably
Speaker:the best place is LinkedIn.
Speaker:I really enjoy what
Speaker:Greg shares over there.
Speaker:He does like a recommendation,
Speaker:post on Mondays, is it?
Speaker:yeah, every Monday.
Speaker:consistent posting.
Speaker:Consistent content is a key
Speaker:thing for being a brand, and so
Speaker:I consistently post on LinkedIn.
Speaker:Every Monday I post three podcasts
Speaker:that I think people should listen to.
Speaker:Take a break from your screens, because
Speaker:I'm literally staring at this all
Speaker:day, and go enjoy something with your
Speaker:ears and still learn and still engage.
Speaker:So, I'm always looking
Speaker:for new recommendations.
Speaker:come find me and engage.
Speaker:Cool.
Speaker:And if you want to try Cast Magic
Speaker:as well, we'll put a link to that
Speaker:in the show notes so that you can
Speaker:have a look at what that looks like.
Speaker:Greg, thank you so much.
Speaker:I'll talk to you later.
Speaker:It was a pleasure.
Speaker:Sounds great.
Speaker:Thank you so much.
