Episode 86
Tools we love for podcast content ideation
In the world of podcasting, the key to a successful show lies in the quality of its content. We've all heard the phrase "Content is King," and it couldn't be more true for podcasts. But how do you consistently find good content to keep your audience engaged and coming back for more? Today I’m exploring some effective strategies to help you discover and create great content for your podcast.
- RESOURCES MENTIONED
- YouTube
- Answer the Public
- VidIQ
EQUIPMENT WE USE TO PRODUCE THIS PODCAST
Aputure Amaran 200d LED Video Light
Transcript
What you decide to release as
Speaker:content for your podcast is
Speaker:going to make or break your show.
Speaker:Content is king.
Speaker:We've heard it.
Speaker:We've heard it a million times.
Speaker:Has it sunk in yet?
Speaker:Today I'm going to go through a couple of
Speaker:ideas that I have as to how to actually
Speaker:help yourself get good content I've done
Speaker:some masterclasses before where I've
Speaker:surveyed the audience and asked them how
Speaker:they get new content for their shows.
Speaker:And a lot of them say they ask their
Speaker:audience, they ask their listeners,
Speaker:whatever comes up in their consults,
Speaker:they'll do podcast episodes on.
Speaker:And that's all well and good, but
Speaker:it only gets you so far, right?
Speaker:There's not that many topics potentially
Speaker:that you can get from what is
Speaker:essentially your small ish podcast.
Speaker:audience, let's say it's smallish,
Speaker:asking them might not actually be the
Speaker:target that you're going for either.
Speaker:So you might have people engaging
Speaker:with you on social media or on your
Speaker:podcast that aren't who you want.
Speaker:Okay, so what you're trying to
Speaker:get to are the people that you
Speaker:actually want to engage with your
Speaker:content, to listen to your podcast,
Speaker:to watch your YouTube videos.
Speaker:And so in order to do that, you need
Speaker:to be a bit more strategic in how
Speaker:you're forming your content around it.
Speaker:Number one, the first way that you can
Speaker:find content for your podcast is if you
Speaker:have a blog already that you haven't.
Speaker:Tapped into for your podcast
Speaker:go back to those blog pages and
Speaker:start just repurposing that.
Speaker:Grab some of the things that you've
Speaker:already done, make it easy for yourself,
Speaker:and give yourself some easy wins.
Speaker:Because if you have stuff you've written
Speaker:about before, you should Already be
Speaker:knowledgeable about that thing and it
Speaker:should be easy for you to talk on it.
Speaker:So that would be the first way that
Speaker:I would say to go and engage with it.
Speaker:And if you want to go a little bit
Speaker:deeper even with that is if you do have
Speaker:a blog, then you can go to the analytics
Speaker:section of your website and just check
Speaker:to see what the best performing blog
Speaker:pages are and do episodes just on those.
Speaker:The second way that you can do
Speaker:it is you can actually also look
Speaker:in the insights in the back end
Speaker:of your social media channels.
Speaker:So if you go to insights, let's
Speaker:say an Instagram, and you look
Speaker:through and you can find some of
Speaker:your best performing posts on there.
Speaker:If they can be turned into podcast
Speaker:episodes, then 100 percent do that.
Speaker:Again, it's another very easy
Speaker:way to engage, to get content,
Speaker:because it's already tried and
Speaker:tested, and people already like it.
Speaker:They've already said they do, so
Speaker:it should be easy for you to then
Speaker:create a podcast or video episode
Speaker:on that thing, because you can
Speaker:see it's already worked once.
Speaker:And if it's worked once,
Speaker:then it will work again.
Speaker:So, that's another.
Speaker:Quick and easy way to establish that.
Speaker:Anywhere that you have metrics
Speaker:around something that you've already
Speaker:done that isn't a podcast episode,
Speaker:look at those metrics, apply it,
Speaker:create podcast episodes around it.
Speaker:Now the next thing that we're going to
Speaker:talk about are three different that you
Speaker:can use to try and establish content
Speaker:that people are actually searching for.
Speaker:Meaning that you're going
Speaker:to be able to target.
Speaker:What you want.
Speaker:The first tool we're going to have a
Speaker:look at is just using YouTube itself.
Speaker:So, if we go just to YouTube, the
Speaker:easiest thing to do is let's say
Speaker:you wanted to talk on money mindset.
Speaker:The things that come up here are
Speaker:the most commonly searched terms
Speaker:for that key phrase, money mindset.
Speaker:So money mindset meditation is
Speaker:the first thing that comes up.
Speaker:So if money mindset is your jam,
Speaker:absolutely, I would recommend
Speaker:that you have some episodes that
Speaker:are short meditations, you put
Speaker:some background music in and
Speaker:they feel really Good and solid.
Speaker:You know that people want it
Speaker:because it's already there.
Speaker:People already search for it.
Speaker:YouTube.
Speaker:The next thing that you could do is you
Speaker:can use a tool called AnswerThePublic.
Speaker:Now, Answer the Public has a
Speaker:free version, which you don't
Speaker:get a lot of searches for,
Speaker:but you can also pay for it.
Speaker:I think it starts at around 9 US
Speaker:a month for 100 searches a day,
Speaker:which would be more than enough.
Speaker:but let's just try this out as a tool.
Speaker:So if we type the same thing in, money
Speaker:mindset, and what we're going to find is
Speaker:it's going to show us different questions
Speaker:that people ask about that key phrase.
Speaker:So we've got 21 questions
Speaker:about money mindset.
Speaker:first up you can see how
Speaker:to improve money mindset.
Speaker:That's a very simple, easy topic that.
Speaker:You could touch on how to
Speaker:change your money mindset, why
Speaker:money mindset is important.
Speaker:if you're good with your key
Speaker:phrasing, because sometimes it
Speaker:can be too broad and you just get.
Speaker:responses that aren't
Speaker:really that helpful.
Speaker:But if you can work on the actual
Speaker:key phrasing that you're using
Speaker:there, then you should be able to
Speaker:get some solid results here from a
Speaker:content perspective that then you
Speaker:can build off and create a stack of
Speaker:content that you can work within.
Speaker:Now, my absolute favorite tool is vidIQ,
Speaker:but that is because we have a YouTube
Speaker:channel, although it will work regardless
Speaker:because it's just a great tool.
Speaker:Keywording sort of function.
Speaker:If you go to the keyword section
Speaker:of vidIQ, let's say, for example,
Speaker:I wanted to do a video on a
Speaker:particular microphone that I love.
Speaker:So let's say it's the Rode PodMic
Speaker:and I would just go search and I
Speaker:want to know whether it's worth
Speaker:doing a podcast episode or a YouTube
Speaker:video on that topic, on that thing.
Speaker:It's showing you here that
Speaker:the search volume is high.
Speaker:But the competition is pretty low,
Speaker:and so it says overall, hey, this is
Speaker:definitely something you should look
Speaker:at doing a video for, I love this as a
Speaker:tool because it helps my thoughts get
Speaker:segmented into, if I search for something
Speaker:and the competition's really high and
Speaker:the, the, you know, the search volume
Speaker:is, is low, then I'm not going to bother.
Speaker:Like, I'm not going to do a video on that
Speaker:because there's too many other things
Speaker:that already exist for that and not many
Speaker:people are, searching for it, you know?
Speaker:So I want it to hit.
Speaker:the right metric.
Speaker:Especially when you're first starting
Speaker:to grow and you're wanting to establish
Speaker:yourself, then don't go for things
Speaker:potentially that aren't proven.
Speaker:Do stuff that's going to be more of a
Speaker:sure thing to get that under your belt.
Speaker:And then as you progress, then maybe
Speaker:you can start to be a little bit more,
Speaker:more obscure and do the things that
Speaker:are a little bit kind of quirkier or
Speaker:you probably have a smaller audience.
Speaker:But if, if the point is to grow and reach
Speaker:more people, then you want to try and do
Speaker:that more strategically by having content
Speaker:that makes more sense in that space.
Speaker:So that's why I say vidIQ is
Speaker:actually a game changing tool.
Speaker:Like I really, really enjoy using it and
Speaker:I would recommend it to you for sure.
Speaker:I'll put a link in the description below.
Speaker:We are an affiliate of vidIQ.
Speaker:We only affiliate with things
Speaker:that we actually use and we love.
Speaker:And this is one of them.
Speaker:So if you want to sign up using
Speaker:that link, then that helps us out.
Speaker:And that's really nice.
Speaker:Thank you very much.
Speaker:If you want help building out a content
Speaker:plan, let's say you're going into this
Speaker:next year and you feel like you want
Speaker:someone to help you build out the content
Speaker:to make sure it's good, to make sure
Speaker:it's structured, to do the keywords.
Speaker:So if you're searching for you, all
Speaker:that sort of stuff, then you can
Speaker:definitely book in for a content
Speaker:planning strategy session with us here.
Speaker:We've got consult links
Speaker:in the description below.
Speaker:You can also look at potentially
Speaker:joining our pod coach service, which
Speaker:is a three month minimum commitment
Speaker:where we go through and handhold
Speaker:with you and help you establish what
Speaker:it is you should be working on in
Speaker:your podcast and help you grow it
Speaker:through metrics that actually matter.
Speaker:So there'll be links to those
Speaker:things in the description below.
Speaker:I hope that the content planning
Speaker:here makes sense to you now.
Speaker:There are some really good tools both
Speaker:free and paid that you can go to.
Speaker:And you can use them to
Speaker:make your content better.
Speaker:Because at the end of the day, that is
Speaker:what people are going to come back for.
Speaker:If your content is good, and you have
Speaker:a personality, you will get people
Speaker:listening, engaging, watching your show.
Speaker:You just need to make sure that
Speaker:you're not flying by the seat
Speaker:of your pants all the time.
Speaker:And just, oh crap, what am I
Speaker:going to speak on this week?
Speaker:And just thinking of it.
Speaker:Sometimes that works, but if you're
Speaker:trying to grow further, if you're trying
Speaker:to reach more people, if you're trying to
Speaker:make bigger impact, if you're trying to,
Speaker:get new people into your world, it helps.
Speaker:strategy around your content
Speaker:is going to be where it's at.
Speaker:Absolutely.
Speaker:Thanks for watching.
Speaker:Thanks for listening.
Speaker:I hope you've had a lovely day and
Speaker:I will chat with you next time.
Speaker:Bye.
