Episode 85
Can you convert social media followers to podcast listeners with Emma Edwards
Emma Edwards is the host of popular money psychology podcast, The Broke Generation. She is a financial behaviour specialist, committed to helping people “get good with money”. One of the best things about her approach to podcasting in this space, is that it’s free of financial jargon that makes it hard for the everyday person to connect with. She approached us a few years ago now to produce her podcast, and I’ve been so impressed with the quality of the content she provides and her ability to stay consistent.
With a following on Instagram of over 75K, I wanted to know how an audience of that size converts to podcast listeners. Research into social media behaviour tells us that a high portion of Gen-Z at least, find out about new podcasts from their social feeds. I was intrigued to find out whether this is for creators that I know.
It turns out that migrating your audience from one platform to another is no simple task. It requires a high level of consistency, a commitment to providing valuable content, creativity in how you let your social followers know about your podcast and acceptance that it won’t happen overnight.
- WHERE TO FIND EMMA:
- Podcast: The Broke Generation
- Instagram: @the.brokegeneration
- Website: https://thebrokegeneration.com/
EQUIPMENT WE USE TO PRODUCE THIS PODCAST
Aputure Amaran 200d LED Video Light
Transcript
Welcome back to my face.
Speaker:My name is Brianna and I'm the
Speaker:head honcho here at Bambi Media.
Speaker:Today we are chatting with
Speaker:Emma Edwards who founded the
Speaker:Broke Generation back in 2018.
Speaker:She helps people get good with money.
Speaker:That's exactly what she says.
Speaker:, after she overhauled her own finances
Speaker:and found that there was some holes,
Speaker:there was some things and beliefs that
Speaker:she really wanted to try and change.
Speaker:And now she helps other
Speaker:people do the same thing.
Speaker:She has a incredibly engaged Instagram
Speaker:audience, a fantastic podcast called
Speaker:The Broke Generation and an offshoot
Speaker:of that as well, called Broke Business.
Speaker:Emma is a financial behavior specialist.
Speaker:She is one to watch.
Speaker:She is one to follow.
Speaker:She's a fantastic writer as well.
Speaker:She has a great newsletter.
Speaker:I would love for you to go and connect
Speaker:with her in any way that you see fit.
Speaker:and she's a really good one to
Speaker:interview on podcasts as well
Speaker:because she's just hilarious.
Speaker:She's just a good time.
Speaker:And I know you're going to learn
Speaker:some great things from her about
Speaker:how to build a sustainable podcast.
Speaker:She's been doing it quite a while now,
Speaker:and how that has supported her business.
Speaker:The Broke Generation is a very well
Speaker:received podcast, and in fact, when it
Speaker:first launched, It was a Spotify Hot
Speaker:Pick for the week, which was crazy cool.
Speaker:That just tells you how
Speaker:engaged her audience was.
Speaker:They were just wanting that information.
Speaker:They wanted her to start a
Speaker:podcast, and it showed immediately
Speaker:in the actual uptake of that.
Speaker:So you'll learn some
Speaker:things, you'll have a laugh.
Speaker:And let's welcome Emma Edwards.
Speaker:Emma started her show on
Speaker:the 1st of July, 2021.
Speaker:I want you, Emma, to take me back
Speaker:to the day and the time, well, maybe
Speaker:not that specific, but the surrounds
Speaker:of the release of that show and
Speaker:tell me why you decided to do it.
Speaker:Why you decided to launch a podcast.
Speaker:frankly I'll be really honest I started
Speaker:it because being in social media
Speaker:and being in the public eye is a lot
Speaker:about like following what's working
Speaker:Following where the people are going
Speaker:and so there was a big part of me
Speaker:that was like, okay People are going
Speaker:to podcast people like audio content.
Speaker:I need to you know, show up there
Speaker:But the kind of happy surprise and
Speaker:why I kept doing it was I actually
Speaker:really liked That kind of content,
Speaker:and I liked putting content out in
Speaker:the world outside of social media.
Speaker:Social media has so many benefits,
Speaker:but anyone that's on it will know that
Speaker:there are a number of drawbacks as well.
Speaker:And I just feel like podcasting
Speaker:and the people that listen to them,
Speaker:it really gives respect back to
Speaker:content and information, again, in
Speaker:a way that social media doesn't.
Speaker:Like, it's not as churn and burn.
Speaker:You can, there's such a thing as
Speaker:evergreen content again, and I just
Speaker:really like communicating in that way.
Speaker:I mean, you, you edit my episodes,
Speaker:you know I can't shut up.
Speaker:The effort I have to put
Speaker:in to do a mini episode.
Speaker:It's never mini.
Speaker:I'm always there deleting the
Speaker:word mini out of the title.
Speaker:But yeah, I just really, like, I
Speaker:did it because I thought, you know,
Speaker:that's where the people are going.
Speaker:This is a really great place for
Speaker:these kinds of conversations.
Speaker:I didn't see other money podcasts
Speaker:that were sort of in the category
Speaker:of mine, of like the psychology
Speaker:and the behaviour and the habits.
Speaker:So I thought it was a great place to...
Speaker:talk about this stuff.
Speaker:And then I just loved it and
Speaker:I've put an episode out every
Speaker:week for the last two and a half
Speaker:years, barring Christmas breaks.
Speaker:I was so excited.
Speaker:When you reached out and we started
Speaker:chatting, I already knew who you were.
Speaker:And I was just like, she's so
Speaker:fun and awesome that this show
Speaker:is going to go so well, because
Speaker:you had a good audience already.
Speaker:You said what you meant.
Speaker:You had a great accent And you
Speaker:were intelligent, like as in
Speaker:you weren't blowing smoke up.
Speaker:Your own ass, you were providing content
Speaker:that was useful for people and you knew
Speaker:your target audience enough, maybe not
Speaker:like all the way, but you don't, you
Speaker:know, that changes over time anyway.
Speaker:So to me, this is the kind of show
Speaker:that's very exciting because it ticks
Speaker:a bunch of boxes and you know that
Speaker:you're going to have an audience
Speaker:that's going to be wanting and
Speaker:waiting for your episodes to drop.
Speaker:And then when you did launch, I think
Speaker:it was Spotify, you got into the
Speaker:Spotify pick of the week or something.
Speaker:they sent me a cactus.
Speaker:It was a cactus.
Speaker:Yeah, I was like, okay,
Speaker:thanks.
Speaker:I assumed it would be something
Speaker:edible and I was like, oh, cactus.
Speaker:Okay, I kind of get it.
Speaker:that's amazing.
Speaker:Yeah, so then you got that.
Speaker:and just a crazy good
Speaker:listenership, really, Who do
Speaker:you feel like it's actually for?
Speaker:And has that changed over
Speaker:two and a half years?
Speaker:has it changed over two and a half years?
Speaker:Probably not, actually.
Speaker:I kind of went back and looked
Speaker:at a couple of my older episodes
Speaker:recently and I was like, thinking
Speaker:I'd be like, cringing, being like,
Speaker:what on earth am I talking about?
Speaker:But actually I was like, nah,
Speaker:I'd probably publish that now.
Speaker:So I think my podcast is for people
Speaker:that are either already engaged
Speaker:with their finances and like, you
Speaker:know, working towards financial
Speaker:goals, or they're trying to get
Speaker:engaged with their finances.
Speaker:And I guess that's maybe where it's
Speaker:changed a little bit, in that a lot
Speaker:of my content isn't like a beginner
Speaker:level, but you know, I'm not speaking
Speaker:to people about how to invest 50, 000.
Speaker:Like it's, it's about starting
Speaker:out, building habits, building your
Speaker:relationship with money, uh, that sort
Speaker:of a pocket of my audience, I guess,
Speaker:that isn't like struggling with money and
Speaker:needing help at getting good with money.
Speaker:they either already were like
Speaker:that or they've kind of done that
Speaker:part, but they just still find
Speaker:the ongoing, uh, psychological
Speaker:side of money really interesting.
Speaker:So, that's sort of how it sits.
Speaker:My, like, target listener, if I was
Speaker:to speak to one person, is somebody
Speaker:that has been trying to sort out their
Speaker:finances, has tried More sort of,
Speaker:um, I don't want to say mainstream
Speaker:because I'm not like that out there,
Speaker:but more like traditional barefoot
Speaker:investor style of financial content.
Speaker:And it's still not working for
Speaker:them and they want to know why.
Speaker:Because that's all of what I talk
Speaker:about, the why behind what we
Speaker:do with money and how we can get
Speaker:more value from our money and...
Speaker:as a result more value out of
Speaker:our lives and more enjoyment
Speaker:out of our lives and our time.
Speaker:So that's like my golden person, but
Speaker:then sort of the fringe listenership
Speaker:around that is people that just find
Speaker:the stuff as interesting as I do
Speaker:and love hearing me talk about it.
Speaker:Thank you.
Speaker:Yeah.
Speaker:And the money psychology stuff I think
Speaker:is, it's a very interesting niche
Speaker:because there's plenty of podcasts that
Speaker:talk about finance and investing and
Speaker:property and all that sort of stuff.
Speaker:In fact, we have clients in all those
Speaker:spaces, which is great, but yours is a
Speaker:bit different because it is that, why?
Speaker:Like why do you treat money this way?
Speaker:Why do you feel this way about money?
Speaker:Why do you feel like you have to go
Speaker:buy something when you've had a bad
Speaker:day or you know that conversation?
Speaker:I think is a lot of what the normal
Speaker:Person struggles with that they're
Speaker:trying to get over that feeling of having
Speaker:to spend to get some sort of reward.
Speaker:And that's why I thought your, or
Speaker:I think that your wardrobe freeze
Speaker:is a really interesting idea.
Speaker:And if you're interested in that,
Speaker:please go and look at Emma Edwards on
Speaker:Instagram under the broke generation
Speaker:or in Tik Tok on her website,
Speaker:you'll see she's doing this wardrobe
Speaker:freeze and it's just fascinating.
Speaker:you've really nailed it as
Speaker:far as who your target is.
Speaker:And, uh, it is very interesting content.
Speaker:So that's great.
Speaker:Uh, how do you feel your
Speaker:show has helped you in your
Speaker:business or personally or both?
Speaker:I think it's really helped with
Speaker:that long term connection with
Speaker:my audience or my community or
Speaker:whatever you want to call it.
Speaker:I think that showing up on social
Speaker:media, particularly in recent years
Speaker:as TikTok has come along and video
Speaker:has reigned supreme and I, I, think,
Speaker:That, unfortunately, the rise of
Speaker:video has put more and more emphasis
Speaker:on aesthetics in terms of your
Speaker:surroundings, but also yourself.
Speaker:Um, you know, it's no secret, it's
Speaker:been this way for years, that you will
Speaker:have a much greater leg up on social
Speaker:media if you look a certain way.
Speaker:, but I think that video is partially,
Speaker:you know, even out of podcasting,
Speaker:it's partially done that as well.
Speaker:You know, if you've got the professional
Speaker:videos and the professional setup,
Speaker:people are kind of more drawn to it.
Speaker:But I just, I still just love so
Speaker:much that Audio side in terms of
Speaker:that communication, you know, I'm
Speaker:showing up every week with a long form
Speaker:conversation, either a solo deep dive
Speaker:or a conversation with someone else.
Speaker:People know that it's there.
Speaker:They know to expect it.
Speaker:It's not sort of like the competing
Speaker:with the algorithm of social media.
Speaker:Like, yes, there's algorithms and
Speaker:stuff on, you know, getting in
Speaker:the top 10 and that kind of stuff.
Speaker:But if you're just like a
Speaker:little fish like me, it doesn't
Speaker:really affect me in that way.
Speaker:I really like that from a connection
Speaker:point of view in terms of opportunities.
Speaker:because there is so much content on
Speaker:social media now, I feel like if you
Speaker:have somewhere else for people to go,
Speaker:whether it's a website, or a blog, or
Speaker:a podcast, or something that is a bit
Speaker:more quote unquote traditional, and
Speaker:involves a little bit more than, you
Speaker:know, chucking up a A 60 second video.
Speaker:Not that that's easy,
Speaker:but you know what I mean.
Speaker:I think it's maybe...
Speaker:Helped me be taken a
Speaker:little bit more seriously?
Speaker:especially as I sort of
Speaker:accidentally tumbled into the
Speaker:influencer adjacent space.
Speaker:Because, you know, that's how
Speaker:you monetize, you do sponsorship.
Speaker:particularly as a woman, particularly
Speaker:in the financial space, it can...
Speaker:Sort of dent your credibility a tiny bit.
Speaker:Whereas I think having the podcast
Speaker:helped me overcome that and, well
Speaker:not overcome that, but helped sort of
Speaker:support my credibility on that side.
Speaker:And then I think on top of that,
Speaker:a few opportunities I've had have
Speaker:come from people who listen to my
Speaker:podcast, but sort of that crossover.
Speaker:And I worked in social media
Speaker:for professional services for
Speaker:years before I did my own thing.
Speaker:And one thing we always talked about to
Speaker:clients was don't forget that even if
Speaker:you're targeting lawyers, your clients
Speaker:are individuals as well as lawyers.
Speaker:And I've really noticed that because
Speaker:I did a talk, for example, for sort
Speaker:of networking event for cancer nurses
Speaker:because one of the people on the
Speaker:committee there listened to my podcast.
Speaker:For herself, you know, I'm not like
Speaker:targeting medical professionals or
Speaker:whatever, but people listen to my show
Speaker:as them as individuals But they have
Speaker:a professional side as well and they
Speaker:might put me to their employer or they
Speaker:might be the employer or they might hear
Speaker:about me through someone else and that's
Speaker:actually where I've got I guess a lot
Speaker:of Return, if you want to put it that
Speaker:way, it's totally unquantifiable, but
Speaker:a lot of return from doing the podcast.
Speaker:it's not like a, you know, X number
Speaker:of clicks and X number of likes
Speaker:and that converts to this much.
Speaker:It's not like that.
Speaker:Uh, it's much more of a longer
Speaker:term conversation that has,
Speaker:granted me a lot of visibility.
Speaker:Yeah.
Speaker:And I think that's what I like
Speaker:about it as a medium, because it
Speaker:feels more creative in that way
Speaker:too, where it doesn't feel so much.
Speaker:It's a numbers game and this much,
Speaker:this many clicks is going to convert
Speaker:into this many impressions, which
Speaker:is going to sell you this many ads.
Speaker:And then you're going to
Speaker:be at blah, blah, blah.
Speaker:Like there is that side of
Speaker:podcasting and it's something
Speaker:that's going to get more intense.
Speaker:But at the core of what
Speaker:you're saying is like.
Speaker:You've put yourself forward as a
Speaker:professional person talking about
Speaker:things that, are interesting and appeal
Speaker:to firstly, a broad range of people.
Speaker:And then you spread through word of
Speaker:mouth into other opportunities because
Speaker:people are engaging with your content
Speaker:that you're not even sort of targeting.
Speaker:And this is one of the big things
Speaker:that happened in if you don't
Speaker:have, when you don't realize the
Speaker:impact that that actually has.
Speaker:On you as a professional person
Speaker:in the kind of speaking gigs that
Speaker:you can get off the back of that.
Speaker:So it is kind of unquantifiable, but
Speaker:it is quantifiable in the same way.
Speaker:Like if you started writing those things
Speaker:down, like, okay, this person came from
Speaker:here, this gig I've made this much money.
Speaker:You could probably start to really
Speaker:have a good picture of that.
Speaker:and it's also not about All the money
Speaker:to like, it's, it's really about making
Speaker:a connection in the community and how
Speaker:you can support that community and how
Speaker:you can support yourself through that.
Speaker:And then at some point you build up
Speaker:a community that's big enough that
Speaker:they really want more from you.
Speaker:And then you can make a sell, you can
Speaker:make an offer, you can do whatever
Speaker:that you feel really aligned to.
Speaker:So, uh, I think you're
Speaker:smart with the way that you.
Speaker:Think about it and
Speaker:handle it, which is good.
Speaker:Okay.
Speaker:So then your favorite thing about your
Speaker:show, if you could pick one thing that
Speaker:you're like, this is why I love it.
Speaker:And this is why I do it every week.
Speaker:where on social media you're
Speaker:like barking into the void
Speaker:regularly and some stuff hits
Speaker:and some stuff doesn't and you
Speaker:don't necessarily always know why.
Speaker:There's some rhyme and
Speaker:reason, but not entirely.
Speaker:think the thing I love the most about
Speaker:doing my show is that it's, Every
Speaker:week, on a Thursday, you can open
Speaker:your app, and there I am, and that
Speaker:is the one thing that you get from me
Speaker:that week, that's what people expect.
Speaker:I show up for it, they show up
Speaker:to listen to it, and it's kind of
Speaker:like a, a weekly meeting, that...
Speaker:You know, I don't burn out and not
Speaker:post or it doesn't glitch out with the
Speaker:way it posted on social media or like,
Speaker:it doesn't get completely forgotten
Speaker:by the algorithm and you think, oh,
Speaker:what a waste of time, like, maybe to
Speaker:condense it down, that's kind of it, it
Speaker:never, it's not a throwaway and it
Speaker:never feels like, oh, that was, that
Speaker:flopped because people know that it's
Speaker:gonna drop and you know you're gonna
Speaker:put it out and I love that you can like
Speaker:schedule it in advance to make sure that
Speaker:that all happens and it's just a really
Speaker:nice like anchor in my online presence.
Speaker:a great message, I guess, to hit on there
Speaker:is the huge difference between social
Speaker:media and algorithms versus something
Speaker:that is just pushed out same time to
Speaker:the audience that have signed up for it.
Speaker:You know, they've clicked
Speaker:on that follow button.
Speaker:They get a
Speaker:notification.
Speaker:It's up to them to listen to it,
Speaker:but they get that notification and
Speaker:you become part of their routine.
Speaker:That's kind of the coolest thing
Speaker:is it's like they go on a walk
Speaker:and they take you with them.
Speaker:They hang out, they're washing on
Speaker:Saturdays you're there with them.
Speaker:You know, I love that.
Speaker:Okay, so what's the thing
Speaker:that you don't like?
Speaker:Is there something about your show
Speaker:that you're like, Uh, what a drag.
Speaker:It's not so much that I don't
Speaker:like it, I think it's just
Speaker:something I didn't expect.
Speaker:, it's really hard to migrate an
Speaker:audience on social media to a podcast.
Speaker:harder than I expected, I've heard
Speaker:this from other people as well.
Speaker:If you have a following on social media,
Speaker:it does not mean that your podcast
Speaker:will automatically be successful.
Speaker:And I guess out of that,
Speaker:growing your podcast audience.
Speaker:I personally have found it hard.
Speaker:I know I don't have bad listenership,
Speaker:but even in the two and half years, my
Speaker:listenership has kind of stayed the same.
Speaker:It's not like I started with a thousand
Speaker:downloads and now I get 20 or whatever.
Speaker:It's kind of sat roughly around the same
Speaker:numbers and I've got it up a little bit.
Speaker:, but I think it's just a
Speaker:different way of thinking.
Speaker:You don't necessarily get that
Speaker:exponential growth that you do.
Speaker:on social media if like something goes
Speaker:viral or whatever like there's there's
Speaker:that positive side of algorithms too
Speaker:where you can actually kind of level up I
Speaker:guess your visibility quite quickly it's
Speaker:much more of a gradual game and you have
Speaker:to talk about it just because someone
Speaker:subscribed to your show doesn't mean that
Speaker:they're necessarily going to like it will
Speaker:be there in their feed but they might
Speaker:miss it and Titling is really important,
Speaker:and I think it's just, it's not that
Speaker:I don't like it, it's just the hardest
Speaker:part, is remembering to talk about it.
Speaker:I mean, when we look at the statistics
Speaker:on it, 80 percent of Gen Z or I
Speaker:think it was 75 percent of Gen Z
Speaker:find out about new podcast episodes
Speaker:and podcasts through social media.
Speaker:So it's important to post on social
Speaker:media and the fact that you have a
Speaker:good audience there, maybe it's a
Speaker:positioning thing as to, you don't
Speaker:mention that it's part of a podcast.
Speaker:The only thing that's.
Speaker:Sort of classifying it is that there
Speaker:is a microphone in front of you.
Speaker:I mean, that's the way I do it.
Speaker:Uh, that's the way others
Speaker:that we do for podcasting do.
Speaker:We've, we've stopped putting
Speaker:like, , not because of the engagement
Speaker:thing, but we just saw that people
Speaker:were interacting better with.
Speaker:The social snippets and the video
Speaker:snippets and things like that.
Speaker:If there wasn't a reference every
Speaker:time to it being, Hey, here's the pod.
Speaker:It's for the podcast.
Speaker:It's for the podcast.
Speaker:It's this episode number one
Speaker:of the podcast or whatever.
Speaker:We got rid of all of that.
Speaker:No end screens, just big captions
Speaker:with really like important Mm.
Speaker:Hmm.
Speaker:I agree, and I've been thinking that,
Speaker:you know, even though a lot of my clips
Speaker:or whatever will get less views than
Speaker:maybe another reel or a TikTok, I feel
Speaker:like it's important in terms of your,
Speaker:like, social media shop front, in a
Speaker:way, that when someone new lands on
Speaker:your page, having visuals of you talking
Speaker:into a microphone, that in itself
Speaker:tells them that you have a podcast.
Speaker:If you can put it in your bio, it helps.
Speaker:, But I think it's, I think that's kind of
Speaker:how I've shifted out of that, you know,
Speaker:worrying about, oh, I don't really want
Speaker:to talk about it because it's going to
Speaker:bomb my engagement for the rest of the
Speaker:week, or anything else I say that day.
Speaker:More thinking about, like, putting
Speaker:little, as you've sort of said,
Speaker:like, cues to be like, podcast.
Speaker:Yeah, exactly.
Speaker:Just whisper it.
Speaker:Because again, especially for the
Speaker:Australian audience if you put
Speaker:something like, Hey, this, it's
Speaker:this, the Australian audience
Speaker:is like, Oh, that's an ad.
Speaker:I don't want it.
Speaker:Even though it's not an ad, they
Speaker:perceive it as an ad and they will
Speaker:respond as that because of
Speaker:the stupid tall poppy thing.
Speaker:The American audience is fine.
Speaker:You can do that all day.
Speaker:And they, they are fine with it.
Speaker:But the Aussies are a different
Speaker:breed, which I find very interesting.
Speaker:So you're just going to get a
Speaker:little bit more creative with.
Speaker:Mm.
Speaker:Um, as far as video snippets, we went
Speaker:off topic there, but I mean, this is the
Speaker:kind of thing I could talk about all day.
Speaker:how have you stayed consistent
Speaker:releasing for two and a half years?
Speaker:Having Bambi edit the show, it gave
Speaker:me two things that I really need
Speaker:for myself to actually do things.
Speaker:A deadline, slash a routine,
Speaker:and some sort of, consistency
Speaker:level of what I need to do.
Speaker:Because if you're self editing
Speaker:your show, you're going to...
Speaker:run into, oh, you know, a short solo
Speaker:episode might take you 20 minutes,
Speaker:whereas a long guest episode where they
Speaker:had a cough that day, and you keep having
Speaker:to find all those coughs, or where you
Speaker:kept stuffing up and starting again,
Speaker:that could take you two or three or
Speaker:four hours, and it's really hard to...
Speaker:Know when you're going to do all of that.
Speaker:So having like a Baseline
Speaker:that I have to do.
Speaker:I have to record an episode in an intro
Speaker:and put it in the Google Drive And it
Speaker:has to be two weeks in advance because
Speaker:that's when you're gonna edit it and
Speaker:when you're going Away for Christmas
Speaker:leave and stuff like we have to be ready
Speaker:before I'm not saying I couldn't do it
Speaker:on my own because I know loads of people
Speaker:that do but for me personally I feel
Speaker:like what would have happened for one.
Speaker:I would have had to have done seasons,
Speaker:I think Because my show is always on
Speaker:evergreen I don't break for seasons.
Speaker:I think if I was doing it myself, I would
Speaker:have had to have done seasons, but also
Speaker:I feel like it would have just, much
Speaker:like many other things that are just you
Speaker:doing it solo, it would have just got
Speaker:swallowed up into the chaos of life at
Speaker:some point, and I would have missed an
Speaker:episode and been feeling bad about it.
Speaker:And I know that those things aren't
Speaker:necessarily bad, but I do think that
Speaker:with things like podcasts, you really
Speaker:want to be showing up for your Thursday
Speaker:episode if that's when you drop them.
Speaker:because people come to expect that
Speaker:of you and like you said you're in
Speaker:their routine so if on Thursdays
Speaker:they have to listen to someone
Speaker:else maybe they'll love
Speaker:that and they won't listen to you
Speaker:next week so the key thing that's
Speaker:kept me consistent is having editing
Speaker:help, and also having, um, like an
Speaker:ideas bank that I'm way ahead with,
Speaker:because that's the hardest thing I
Speaker:find is coming up with constant ideas,
Speaker:especially after two and a half years.
Speaker:It was fine for the first year
Speaker:or so, but now I'm like, hmm, how
Speaker:many ways are there to say this?
Speaker:Yeah.
Speaker:And that's the rise of things like chat
Speaker:GPT and, you know, these kinds of AI
Speaker:tools can be helpful depending on how
Speaker:you use them to help you kind of get
Speaker:over a bit of that hump of like, what
Speaker:am I going to talk about in this niche?
Speaker:It's always good to have a bank, like
Speaker:Emma says, and thinking about it, like.
Speaker:Not being so rushed with it that if
Speaker:you know that you have to have it to
Speaker:us by, or anyone, have it, you have
Speaker:a deadline of some point, you have
Speaker:to have it to us by 10am on a certain
Speaker:day, not only thinking about it at 9am.
Speaker:That day
Speaker:to then release the thing, because I
Speaker:can guarantee you the content that you
Speaker:deliver is going to be way worse than if
Speaker:you gave yourself at least 24 hours to
Speaker:do a little bit of research, to think a
Speaker:bit more deeply, to plan it a bit more.
Speaker:So the content planning, I think, is
Speaker:huge and the consistency of having
Speaker:a deadline that you must stick to.
Speaker:And even if you're doing it yourself,
Speaker:having that regularity in your diary.
Speaker:Even for me, when I first started
Speaker:Pump Up Your Pod, ages ago.
Speaker:I didn't have anyone else in the team
Speaker:that could help me edit my own stuff.
Speaker:I was doing it when I could.
Speaker:And I had to stop.
Speaker:it got swallowed up with all the
Speaker:billions of things as a head of a
Speaker:decent sized company then had to do.
Speaker:So I had to stop until I got to a point
Speaker:where I actually could outsource my
Speaker:own stuff to the rest of the team and
Speaker:felt like I was then a client of my own
Speaker:business and then it actually started to,
Speaker:to work and the wheels didn't fall off.
Speaker:Interesting.
Speaker:Okay.
Speaker:Last question.
Speaker:What is your current favorite
Speaker:podcast that you listen to?
Speaker:I have more than
Speaker:one, is that
Speaker:okay?
Speaker:Of course.
Speaker:It wouldn't be ever if
Speaker:there wasn't multiple.
Speaker:So, I have like two that I listen
Speaker:to on like a personal level, that
Speaker:I like to listen to for me, like
Speaker:outside of business or whatever.
Speaker:One is called So I Got To Thinking.
Speaker:It's a Sex and the City podcast out of
Speaker:the UK by, Juno Dawson, uh, and Dylan B.
Speaker:Jones.
Speaker:It's just so funny.
Speaker:I'm howling on my walks,
Speaker:go through every episode.
Speaker:They're nearly at the end, so I guess
Speaker:I'll have to start again after that.
Speaker:then How to Fail by Elizabeth Day,
Speaker:really good interviews, kind of a
Speaker:similar depth as like Stephen Bartlett,
Speaker:but I prefer listening to podcasts
Speaker:by women, I don't know what it is,
Speaker:I really try, but I'm like, the, the
Speaker:dulcet tones of a female is much more
Speaker:my vibe, , and then for business, I
Speaker:love listening to My friend Peter has
Speaker:a podcast called The Business Fondle.
Speaker:it's really good about learning about
Speaker:online business and she's a gun at
Speaker:email marketing so she's really good at
Speaker:like teaching you about going out and
Speaker:making bank in your business and selling
Speaker:your products and that kind of thing.
Speaker:And the other one is called No
Speaker:Room for Doubt by Kyra Matthews.
Speaker:It's actually also out of the UK.
Speaker:She's a business coach.
Speaker:She's coaching me at the moment and I
Speaker:just love everything she says and does.
Speaker:Oh, wow.
Speaker:What a good list.
Speaker:Oh my
Speaker:gosh.
Speaker:Okay.
Speaker:So we are definitely going
Speaker:to put all those links in the
Speaker:description of this audio and video.
Speaker:We're also going to put all the links to
Speaker:Emma just generally here so that you can
Speaker:go and connect with her in all the ways.
Speaker:Go and listen to The Broke Generation if
Speaker:you have not listened to this show yet.
Speaker:It is amusing.
Speaker:It's interesting.
Speaker:It's insightful.
Speaker:It's intelligent.
Speaker:Emma's a real crack up.
Speaker:She has good guests on the show.
Speaker:Like I'm not, I mean, maybe I'm biased
Speaker:because we work with Emma anyway, but I
Speaker:just think it's a great flippant show.
Speaker:So go and check it out, follow her on
Speaker:all the socials and all the things.
Speaker:And I just want to say thank you so
Speaker:much for sitting down with me today
Speaker:and having a chat on pump up your pod.
Speaker:I love having you in our.
Speaker:Life!
Speaker:and, um, and you're, you're a
Speaker:good egg, so thanks so much.
Speaker:Thank you so much.
Speaker:I would not be sitting here
Speaker:as a podcaster without you.
Speaker:So I am equally grateful for
Speaker:your presence in my life.
Speaker:Cool.
