Episode 79
The value in a targeted niche podcast with Angie Nisbet
Not every show has to be targeted to the largest audience possible. Despite you being told that a large audience is best, it’s all about the download numbers, and all that other nonsense, the true value in my opinion is targeting a niche.
One such podcaster that does this brilliantly, is Angie Nisbet and her podcast Married to the Land.
Married to the Land is a podcast specifically tailored to rural women who want to hear from others facing similar challenges and experiences. Angie started this podcast back in September 2020, and since then, it has become a platform where rural women can share their stories and address the unique obstacles they face. As someone who is not from a rural background, I find Angie's conversations incredibly enlightening and eye-opening.
WHERE TO FIND ANGIE:
Angie’s Favourite Podcasts:
BAMBY MEDIA LINKS:
Transcript
In this episode of the podcast, you're
Speaker:going to hear from Angie Nisbet,
Speaker:who has a podcast called Married
Speaker:to the Land, which she started back
Speaker:on the 25th of September, 2020.
Speaker:Married to the Land is a podcast
Speaker:that is for rural women wanting to
Speaker:hear from other rural women and how
Speaker:you live, unique challenges that
Speaker:you encounter living rurally, that A
Speaker:citysider like me wouldn't understand.
Speaker:I find the conversations that she
Speaker:has on Married to the Land quite
Speaker:unique because it's not something
Speaker:that I know anything about.
Speaker:And my editors say the same thing
Speaker:when they're editing her show.
Speaker:It's a really fun one to edit because
Speaker:the topics and the challenges are
Speaker:so different to what you encounter
Speaker:when everything is just easy.
Speaker:Everything is close.
Speaker:I wanted to talk to Angie about what
Speaker:it means to her to have a podcast,
Speaker:what kind of voices she's wanting to
Speaker:highlight, uh, the challenges that she
Speaker:has around time management with children
Speaker:and a farm, you know, all there's just,
Speaker:there's layers of complexity here that.
Speaker:I wanted to make sure that we hit
Speaker:on, and hopefully that'll help you if
Speaker:you have unique challenges as well.
Speaker:So let's get into it for today.
Speaker:who are you trying to
Speaker:reach with your show?
Speaker:I'd love to know.
Speaker:I reach a female based audience.
Speaker:Although in the last little while
Speaker:I have started to gain a few male
Speaker:listeners, which is fantastic.
Speaker:they're women from all
Speaker:over the country really.
Speaker:, and I need to be able to engage stories
Speaker:that means something to me personally.
Speaker:I know if I was on the other end of their
Speaker:headphones, what would I want to hear?
Speaker:And for me, it's to hear stories
Speaker:like mine, to know that there's
Speaker:people like me doing very.
Speaker:Ordinary things, every day to
Speaker:day things, but, in the same
Speaker:sense too, we're very unique.
Speaker:We're pretty, what we do here, you know,
Speaker:we, we feed the country and we feed the
Speaker:nation and it's very important to me.
Speaker:So I think, , hearing those stories of
Speaker:similar threads is really important.
Speaker:, it's grown heaps and I'm building
Speaker:a very good community within,
Speaker:, probably Instagram and Facebook.
Speaker:, But also just in the community,
Speaker:I'm having a lot more people
Speaker:sort of come up to me and go,
Speaker:Oh, I love listening to this.
Speaker:And I'm a pretty humble person.
Speaker:I don't, I don't like putting myself
Speaker:out there too much, but on the other
Speaker:side of that too, you kind of do
Speaker:need to put yourself out there to
Speaker:be able to make that connection
Speaker:with your listeners as well.
Speaker:it's a very interesting game, isn't it?
Speaker:Because you get into podcasting so that
Speaker:you can kind of be a voice with no face.
Speaker:Yeah.
Speaker:Have some distance.
Speaker:right.
Speaker:You, you get into it wanting that, like
Speaker:you want that experience where they put
Speaker:the headphones on and they're listening
Speaker:to you and maybe they can't see you.
Speaker:And maybe they can imagine where
Speaker:you are and who you are and what
Speaker:you look like and all these things.
Speaker:Right.
Speaker:So that's where you kind of get into
Speaker:it and you feel like, yeah, that's
Speaker:how I want to connect with people.
Speaker:And then the more you get into it,
Speaker:you realize, Oh, hang on, like.
Speaker:I have to kind of build a brand around
Speaker:this podcast and it does need a face.
Speaker:Maybe it's not my face,
Speaker:but it needs a face.
Speaker:And I need to put effort into the social
Speaker:media channels and the marketing behind
Speaker:this and putting myself out there in
Speaker:ways that I don't really feel comfortable
Speaker:with because it's not why I started
Speaker:it, you know, so it's a tricky line.
Speaker:And it is hard to get used to and
Speaker:to do that dance of wanting to be
Speaker:anonymous, but also wanting to be out
Speaker:there and share things with the world.
Speaker:And I think you're doing a really
Speaker:good job of opening yourself up more.
Speaker:When I first met you, you did feel
Speaker:a little bit more like, not shy,
Speaker:but a bit, as you say, just humble.
Speaker:Like you don't want to make a big fuss.
Speaker:know, you don't want the judgment.
Speaker:You don't want people critiquing you
Speaker:and you don't want people to think, you
Speaker:know, hearing your voice, you're like,
Speaker:Oh my gosh, do I really sound like that?
Speaker:But it's just, it's that ego that's
Speaker:trying to talk you out of it.
Speaker:And I think knocking that
Speaker:down and going, right.
Speaker:and I think putting a
Speaker:positive spin on it as well.
Speaker:, you know, leaning into doing reels
Speaker:or leaning into, , you know, making
Speaker:that connection and putting a
Speaker:voice over whatever it might be.
Speaker:And people do, they do, they,
Speaker:they genuinely want to be able
Speaker:to know who you are, what you're
Speaker:doing, where you're living.
Speaker:it's exciting.
Speaker:It's very nerve wracking.
Speaker:I do a lot of reels and put
Speaker:them in my drafts folder, but
Speaker:it's, um, it's, it's good fun.
Speaker:So your show has been going now
Speaker:since 2020, let's say, how do you
Speaker:feel it has helped you in maybe
Speaker:not in your business or maybe in
Speaker:your business and in your life?
Speaker:business wise, I think I've learned what
Speaker:not to do, what not to procrastinate on.
Speaker:I think you need to, you want to have
Speaker:processes in place to make it run well.
Speaker:But in that sense as well, I've
Speaker:really cut out some stuff like that.
Speaker:I just.
Speaker:Don't need to do, , it's grown quite
Speaker:organically to the point where I've
Speaker:had to start investing in myself
Speaker:a little bit for a while there.
Speaker:I was really scared about
Speaker:putting a price on things.
Speaker:And then professionally.
Speaker:I think it's probably grown me as
Speaker:a person to sort of really believe
Speaker:that I can do something other than,
Speaker:what I do on the property here,
Speaker:which is, you know, check waters or
Speaker:the cattle or whatever it might be.
Speaker:, I've made some really great connections
Speaker:with people, , long lasting friendships.
Speaker:And then also I think, For me
Speaker:personally is that I have presented
Speaker:myself differently as well.
Speaker:, you know, I'll have conversations
Speaker:with people and, it's not the
Speaker:superficial conversations anymore.
Speaker:It's, it's getting into that next
Speaker:level and not being scared of asking
Speaker:people, you know, how's the weather?
Speaker:How's this?
Speaker:How's that?
Speaker:I can really sort of get to a
Speaker:conversation quicker, which has helped
Speaker:me personally and professionally.
Speaker:That's great.
Speaker:I love that too.
Speaker:I get really bored very quickly with
Speaker:the, , chit chat, as deep as you can
Speaker:get quickly where you can really start
Speaker:and podcasting is very good for that.
Speaker:Where you can really start to.
Speaker:Ask something that's a valuable question
Speaker:and also warrants a valuable response.
Speaker:Valuable both ways, meaning the person
Speaker:that you're talking to feels heard.
Speaker:And you feel like you're learning
Speaker:something as well at the same time.
Speaker:So I think that the way you've
Speaker:crafted questions has definitely
Speaker:changed over the last couple of
Speaker:seasons, that it feels more mature
Speaker:in the delivery of those as well.
Speaker:And so I would agree with you that,
Speaker:not that it was ever face value chit
Speaker:chat kind of stuff, but I think that
Speaker:you've really honed in even further.
Speaker:on what it is you're trying to get
Speaker:out of this person that you feel
Speaker:like everyone can learn something
Speaker:and everyone gets an impact from it.
Speaker:So yeah, I absolutely agree with you.
Speaker:yeah, and I think there's a great
Speaker:saying that goes, um, seek first to
Speaker:understand, then to be understood.
Speaker:So I think if you direct and really
Speaker:ask what you want to get out of that
Speaker:conversation, , your content's better.
Speaker:Okay, so what do you think then is the,
Speaker:your favorite part of your podcast?
Speaker:mine mightn't be an obvious one,
Speaker:but I loved, I love the promos.
Speaker:I love the promos.
Speaker:It's the snippets.
Speaker:It's that minute.
Speaker:Um.
Speaker:Of complete silence where you
Speaker:can just listen to that person
Speaker:say something of huge value.
Speaker:Everyone stops and, and listens
Speaker:to it or they click on the reel
Speaker:and they want to listen to it
Speaker:again or they share it to someone.
Speaker:That to me is really exciting.
Speaker:It's like a pin drop for me.
Speaker:It's like, here you guys need
Speaker:to
Speaker:love that.
Speaker:listen to this because what this
Speaker:person's saying has huge impact.
Speaker:So that would be mine.
Speaker:I actually really enjoy that, that
Speaker:that's your answer to that one, because
Speaker:that is something for me personally.
Speaker:When I was editing, I don't edit so
Speaker:much anymore, but when I was an editor,
Speaker:Picking out the gold for me was just
Speaker:like my favorite thing to do where you
Speaker:could go how, how tight can I get this?
Speaker:and what is the actual juice
Speaker:that's coming out of that episode
Speaker:that someone can connect with?
Speaker:So I, I'm totally there with you.
Speaker:Like having those little snippets is
Speaker:Yeah.
Speaker:So then the flip side of that podcast?
Speaker:Time management?
Speaker:time management.
Speaker:yeah, I think time, I think everyone
Speaker:lives such a busy scheduled life.
Speaker:for me, I really have to be
Speaker:delicate with When I do it, Like
Speaker:it's just really hard to get
Speaker:people, , lined up to do interviews.
Speaker:You need to be a little bit at their beck
Speaker:and call, which I'm, which I'm fine with.
Speaker:But, , you know, when you've got
Speaker:three children running around and, a
Speaker:hundred thousand acres to look after.
Speaker:It's really like, okay,
Speaker:Jeez.
Speaker:I need to make sure that that time
Speaker:is effective and it's efficient
Speaker:Which I guess is probably why,
Speaker:because you didn't always use
Speaker:Bambi Media for your production.
Speaker:You were doing it yourself, uh,
Speaker:for, was it just the first season?
Speaker:I can't remember
Speaker:Um, yeah for a couple of seasons Yeah And
Speaker:then I was just like all my Christmases
Speaker:had come at once when I stumbled upon
Speaker:you guys it's it's just made such a
Speaker:, huge difference to me personally, uh,
Speaker:professionally, and then I think just
Speaker:building a friendship with you guys
Speaker:as well, you know, it's, it's really
Speaker:important you guys understand what
Speaker:I'm trying to do and, , you're always
Speaker:there for feedback or a sounding board.
Speaker:So it's, I'm forever grateful for that.
Speaker:and especially if, if podcasting isn't
Speaker:your whole gig, you know, you've got
Speaker:other things going on in your life.
Speaker:So trying to navigate where you shove
Speaker:everything in your life and have.
Speaker:Allocated impactful time for all
Speaker:these things that feel like it's not
Speaker:just slotted in, but it's valuable.
Speaker:Like, that's what I want people to take
Speaker:away from that is like, yeah, you can
Speaker:slot things in and schedule them in, but
Speaker:you need to also be in the headspace.
Speaker:Where you want to dive into
Speaker:something, especially like this,
Speaker:this is a creative pursuit.
Speaker:You can't just.
Speaker:You have to kind of be in the space to
Speaker:have a thought provoking conversation
Speaker:or feel like you're ready to connect
Speaker:or feel like you can have your own
Speaker:space when your children aren't running
Speaker:around and you've got all these other
Speaker:things in your head, you know, it's
Speaker:actually quite difficult to do that.
Speaker:Have you got any big
Speaker:plans for the podcast?
Speaker:just really work on sort of, um,
Speaker:I hate using the word monetizing
Speaker:the podcast, but as I said
Speaker:before, that's where it's gone.
Speaker:And so I need to just really lean
Speaker:into that and it is, it's really
Speaker:happening organically for me.
Speaker:You know, I've got a
Speaker:couple of spaces and.
Speaker:Next year that are available and they're
Speaker:starting to fill up, but that's been
Speaker:a bit of a challenge, but I'm also
Speaker:really embracing it too because I
Speaker:think, especially in the industry that
Speaker:I'm in, people need to get on board
Speaker:with it because if you're not on board
Speaker:with it, you're going to miss it.
Speaker:And then that could be the
Speaker:difference between, you know,
Speaker:business and a non business.
Speaker:So I think people just
Speaker:need to embrace that.
Speaker:Technology is going to be at
Speaker:the forefront of, of especially
Speaker:in agriculture and podcasting,
Speaker:especially we're, we're time
Speaker:poor out in the paddock.
Speaker:We're not always
Speaker:connected to the internet.
Speaker:So we need to download, get
Speaker:out and make most of that.
Speaker:Yeah, I mean, it's probably
Speaker:one of the better industries
Speaker:as far as having expanse.
Speaker:Like you're out on a tractor you've got
Speaker:all this land and all this time, but
Speaker:it's like you're still doing something
Speaker:with your hands, but your ears are free
Speaker:, you know, most of the time.
Speaker:You've got the undivided attention
Speaker:because if they're not connected to
Speaker:the internet and they've pre downloaded
Speaker:the episodes, then they don't even
Speaker:have anything else to switch away
Speaker:from, you know, so you actually have
Speaker:a fantastic niche for podcasting.
Speaker:And I think that the more advertisers and
Speaker:sponsors understand that really unique
Speaker:situation that rural, people have.
Speaker:That they'll be jumping on board
Speaker:And the best thing about the industry
Speaker:that we're in is that we drive so much.
Speaker:Like, you know, it's an hour to town
Speaker:for me, and I'm not, I'm not anywhere
Speaker:near remote to compare to other people.
Speaker:For me, it's podcasts, it's music, it's
Speaker:that keeping up with the current affairs.
Speaker:So, um, that's where
Speaker:I see the value in it.
Speaker:everyone that's listening to this that's
Speaker:in the ag industry or is targeted at
Speaker:the ag industry, reach out to Angie,
Speaker:have a conversation because her
Speaker:podcast does really well in her niche.
Speaker:So that's just a little plug there guys.
Speaker:Ah, thank you.
Speaker:Okay.
Speaker:So the final question I have is
Speaker:what's your favorite podcast?
Speaker:And if you have more
Speaker:than one, that's okay.
Speaker:Uh, to listen to.
Speaker:, I have a couple.
Speaker:I love The Imperfects.
Speaker:I love the chitchat and I love the
Speaker:humor and I love the vulnerability,
Speaker:the vulnerability, I should say,
Speaker:that they've got in their episodes.
Speaker:, and that's actually another
Speaker:one of my goals, Brianna.
Speaker:I want to get on The Imperfects.
Speaker:I
Speaker:want people.
Speaker:You know, they talk about the
Speaker:resilience project on there quite
Speaker:a lot and I want people to know
Speaker:how resilient rural people are.
Speaker:So I'm just like, pick me,
Speaker:pick me, I'll come and talk.
Speaker:it's probably a little bit out
Speaker:of my age bracket, but I, they
Speaker:give me the giggles a lot.
Speaker:I love, um, Life Uncut.
Speaker:Those girls are funny.
Speaker:Ah, yes.
Speaker:That's a
Speaker:they're good.
Speaker:Yeah, I listen to yours when you pop
Speaker:out episodes because I'm a podcast
Speaker:junkie and I need to keep up with it.
Speaker:So pump up your pod for sure.
Speaker:I've got a friend who
Speaker:just started a podcast.
Speaker:It's called A Place Called Home.
Speaker:He's got some great episodes.
Speaker:think my biggest takeaway from
Speaker:having these conversations now
Speaker:for our own podcast is that
Speaker:podcast recommendation question.
Speaker:It's like a book club.
Speaker:But for podcasting to get an idea on
Speaker:what other people are listening to,
Speaker:uh, because you see, I mean, I get
Speaker:every month, I get the download stats
Speaker:for the top 100 shows in Australia,
Speaker:you know, and that's cool to see.
Speaker:Uh, but I want to know the more niched
Speaker:conversations and the more niche podcasts
Speaker:that people are listening to and why they
Speaker:think that they're really cool, you know?
Speaker:So that's awesome.
Speaker:All right, well, we're going
Speaker:to put a link to all those
Speaker:shows in the show notes.
Speaker:It's description for this podcast
Speaker:episode, where obviously already you
Speaker:should know that we're going to put Angie
Speaker:everywhere on these show notes as well.
Speaker:If you want to reach out to Angie,
Speaker:if you want to have Angie on your
Speaker:podcast, I know that the bulk of the
Speaker:listenership here at pump up your pod
Speaker:are podcasters or podcast enthusiasts.
Speaker:So if you want Angie on your show
Speaker:and you've really connected with this
Speaker:message, then please reach out to Angie.
Speaker:, angie, thank you so much for chatting
Speaker:to me on Pump Up Your Pod today.
Speaker:I just think you're an
Speaker:incredible human being.
Speaker:I really enjoy the opportunity
Speaker:to have you as a client as well.
Speaker:Uh, the editors here at Bammy Media love
Speaker:listening to your show because, and it's
Speaker:something I didn't say earlier, none of
Speaker:us here at Bamboo Media know anything.
Speaker:about agriculture or, you know, working
Speaker:the land, living rurally, none of it.
Speaker:And that is actually really
Speaker:interesting to listen to as an
Speaker:outsider of that world, to get
Speaker:a snapshot into how you live.
Speaker:Because it's, it is very different
Speaker:to a city dweller, just walking down
Speaker:the street to everything that I could
Speaker:possibly need at any time, you know,
Speaker:it's very different your way of life.
Speaker:And so that's why I think your podcast
Speaker:is valuable, not just for people that
Speaker:are in rural locations, but people that
Speaker:want to know how other people live.
Speaker:I think it's important
Speaker:to understand that.
Speaker:Yeah.
Speaker:I think it is too, Brianna.
Speaker:I always, if I meet someone new who's
Speaker:not from an ag background, I always
Speaker:think when you look down at your
Speaker:plate to go and eat, just remember us.
Speaker:Because without us, no one would survive.
Speaker:that's right.
Speaker:Exactly.
Speaker:We can, we can like, Get a few
Speaker:carrots from our veggie patch
Speaker:and a few cucumbers and whatever.
Speaker:we can't do all of it.
Speaker:farmers are just extremely important.
Speaker:It doesn't matter what
Speaker:aspect of farming you're in.
Speaker:It's just paramount and we,
Speaker:everyone needs to look after them
Speaker:because we love providing the
Speaker:food and you guys like eating it.
Speaker:So it's a pretty good, um, partnership.
Speaker:I
