Episode 88
The best way to decide on a name for your podcast
When it comes to starting a podcast, one of the most important decisions you'll make is choosing a catchy and effective podcast name. But how do you go about selecting the perfect name for your podcast? In my experience, there are a few different strategies that you can use when picking your podcast name. If you put the work in at the beginning to pick a name that suits your target, you’ll find who you’re looking for.
We cover strategies including:
Using Your Name as the Show Title
If you have a recognisable name or are already a personal brand, naming your show after yourself can be a great choice.
Targeting Your Audience
If you're not a well-known figure and want to focus more on the content of your podcast, choosing a title that targets your audience's search preferences can be a smart move.
Balancing Creativity and Searchability
While using a more obscure or creative title may seem appealing, it may not perform well in search results.
Leveraging YouTube Search
If you're planning to promote your podcast on YouTube, it's important to consider search optimisation on this platform as well.
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Transcript
What is a good title for your podcast?
Speaker:number one.
Speaker:If you have a recognizable name, if you
Speaker:are already a personal brand or you're
Speaker:trying to build your personal brand,
Speaker:then naming your show your name, like
Speaker:the Brianna and Saldo show that's fine.
Speaker:You can do that.
Speaker:You can play with ending
Speaker:of it, like podcast or show
Speaker:or experience or whatever.
Speaker:Joe Rogan would be a
Speaker:good example of that.
Speaker:The name of his show is The Joe
Speaker:Rogan Experience, or let's say
Speaker:Andrew Huberman and his show,
Speaker:It's called The Huberman Lab.
Speaker:Now that's kind of cool for a different
Speaker:reason because it still, it has lab in
Speaker:there and then it kind of plays into the
Speaker:fact that it's science based tools and
Speaker:so we've got lab in there and it feels
Speaker:like That's, that's a cool way to end it.
Speaker:That isn't just show or
Speaker:experience or podcast.
Speaker:But the key there is to know that if
Speaker:you're trying to build your personal
Speaker:brand, or you have a personal brand
Speaker:already using your name, no probs.
Speaker:If you feel like people will be
Speaker:typing your name in a lot, like
Speaker:they would anyway, and Google
Speaker:searches, then that's awesome.
Speaker:If you are less of a known figure.
Speaker:And you actually don't want to
Speaker:potentially be the face as much, or
Speaker:you're trying to let people know of your
Speaker:existence, then don't call your show
Speaker:your name, because you're not known yet.
Speaker:And a lot of the time, what wins
Speaker:from a podcast title perspective
Speaker:Is to make it kind of boring.
Speaker:So, yeah, it might be a bit of a snooze
Speaker:fest as a title, but it's targeting
Speaker:the person searching for that thing.
Speaker:if we used Amy Porterfield as the example
Speaker:here, the name of her show is Online
Speaker:Marketing Made Easy with Amy Porterfield.
Speaker:online marketing is something that lots
Speaker:of people would search for and then the
Speaker:fact that it goes that layer deeper.
Speaker:So it's online marketing, but
Speaker:then it goes layer deeper.
Speaker:It says made easy, right, is
Speaker:then targeting that person.
Speaker:Like, I don't have a lot of time.
Speaker:I want to understand it.
Speaker:I want it to be easy.
Speaker:I'm new to the space.
Speaker:See how the title of that
Speaker:podcast hits everything.
Speaker:And then Amy Porterfield is secondary.
Speaker:It's like, yeah, she's still
Speaker:there, she's still in the title.
Speaker:Because she's kind of,
Speaker:well, she is a known figure.
Speaker:But she wants it to be less about her and
Speaker:more about the actual search function.
Speaker:So think about that for yourself
Speaker:when you're titling your show.
Speaker:What would someone be searching for
Speaker:that you feel like hits your target?
Speaker:Like, what you're actually going
Speaker:to be talking about for your show.
Speaker:podcast names that are a little bit
Speaker:more obscure don't tend to go as
Speaker:well from a search point of view.
Speaker:You have to do a little bit more work
Speaker:into those to establish them as like the
Speaker:brand name Gold Digger by Jenna Kutcher.
Speaker:Again, she's quite well known.
Speaker:It's not really about her.
Speaker:Like, as in, she doesn't want
Speaker:it to be the Jenna Kutcher show.
Speaker:She wants it to be Gold Digger,
Speaker:and that's a fun play on words
Speaker:there, but it's not something that
Speaker:someone's going to search for, right?
Speaker:They're not going to search.
Speaker:Goal Digger, but what you can do
Speaker:to get around that if you aren't
Speaker:established as a, as a name is
Speaker:you can go then into the podcast
Speaker:description in the back end of your
Speaker:podcast host and make sure that you're
Speaker:targeting keywords in the description.
Speaker:For the show.
Speaker:That means that there's less emphasis
Speaker:on what the name of the show is.
Speaker:It can be a little bit more fun, it
Speaker:can be a little bit more playful,
Speaker:because what you've got in your
Speaker:actual podcast description still
Speaker:hits what you need it to hit.
Speaker:And then further to that, when you go
Speaker:into the actual, like if you're really
Speaker:trying to get search keyword heavy,
Speaker:but you don't want to name your show
Speaker:something more boring, then you can go
Speaker:that layer deeper again and actually
Speaker:make sure that the show notes that you're
Speaker:writing and the episode titles that
Speaker:you're writing, which episode titles are
Speaker:very important, you want to make sure
Speaker:that they So they can hit who you are
Speaker:trying to target if you want the name of
Speaker:your show to be a little bit more fun.
Speaker:Same thing goes, and I would argue
Speaker:more broader, when people are searching
Speaker:on YouTube, because YouTube is the
Speaker:second largest search function in
Speaker:the world, you want to make sure
Speaker:that you're hitting those targets.
Speaker:If not in your podcast name, they're
Speaker:definitely in the description
Speaker:for the episodes so that you
Speaker:are hitting what you need to hit
Speaker:there in order to achieve that.
Speaker:So think about playing with those ideas.
Speaker:Okay.
Speaker:It doesn't have to be your name.
Speaker:Although if you're wanting to build
Speaker:your personal brand, then it can be
Speaker:a good idea to have it be your name.
Speaker:if it's going to be a fun name, then
Speaker:you need to make sure you're supporting
Speaker:it with really structured keyworded
Speaker:episode titles and podcast description.
Speaker:And if you want to do a double, triple
Speaker:whammy on that, then have the actual
Speaker:name of your show be a bit more boring.
Speaker:That then someone understands
Speaker:straight away what they're getting
Speaker:once they find that show like
Speaker:the Amy Porterfield example.
Speaker:They know what they're getting
Speaker:because it's very clear what it is
Speaker:based on the title of that podcast.
Speaker:Thank you so much for following
Speaker:us on this journey and I
Speaker:will chat to you next week.
