Episode 122

Reflecting on 2024: The Pros and Cons of Bamby Media's Journey

Published on: 17th January, 2025

Today I’m taking you behind-the-scenes to the inner workings of Bamby Media throughout 2024. I reflect on the year's pros and cons, discuss the impact of AI on podcast production, and explore how smoother processes and systems contributed to a calm work environment. I also take a look at personal achievements, challenges with software, and the effects of AI-generated podcasts. 

Additionally, the episode touches upon the significance of the Bamby Media YouTube channel, free podcast audits, and team upskilling. We round off with future aspirations and the new studio space that is coming in 2025.


00:00 Introduction and Unexpected Challenges

02:12 Reflections on 2024: Pros

02:20 The Impact of AI on Our Workflow

03:33 Calmer Year and Improved Processes

05:52 Personal Growth and New Ventures

06:53 YouTube Channel Success

08:21 Client Engagement and New Services

09:13 Team Development and Training

12:40 Travel and Industry Recognition

14:15 Significant Client Growth

16:25 Cons and Areas for Improvement

22:38 Conclusion and Final Thoughts


BAMBY MEDIA LINKS:

Podcast Content Calendar

Book A Consultation

Free Podcast Audit Service

YouTube Channel



GEAR WE USE HERE AT BAMBY MEDIA:

SE Dyncaster DCM8

Rode Boom Arm

XLR Cables

Sony ZV E10

Elgato Camlink

Aputure Amaran 200d LED Video Light

Aputure Light Box Min


Pre-Amp/Mixers we recommend

Focusrite Clarett+

Rode Streamer X

Rodecaster Pro II

Rodecaster Pro Duo


Transcript
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So I recorded an episode at the end

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of last year, where I told everybody

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not to take a break from podcasting

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over the Christmas and January period.

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And then.

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I had batched all this content.

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It was all ready to go.

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It was all ready to be edited.

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I had a production schedule that I was

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working through for our podcast as well.

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And I had all this stuff that was

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coming out over the Christmas period.

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And you know what?

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We couldn't physically get to

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the editing of our own stuff.

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We actually landed a musical that we

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had to edit in the last, like two weeks

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before we were going to go on holidays.

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And then that just meant that everything

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else that we had planned for our own

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stuff to actually get our editing done.

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Completely got thrown out

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the window because we had to

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get this other thing done.

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It was a project that, uh, it had

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been with us technically since August,

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but we had been waiting on other

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people to get the things to us that

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we needed in order to finalize it.

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And then they just didn't get it to us.

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It was really frustrating.

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They didn't get it to us until the

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very last moment we were hounding them.

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There was emails back and forth.

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Anyway.

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It was very frustrating in the end

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and it just meant that as a production

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company, we weren't able to get to the

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stuff that we wanted to get to for our

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own show prior to going on holidays.

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And then of course we didn't want

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to do it in our holidays as well.

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So yeah.

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This means that this episode today

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is something that should have been

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released before the end of the

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year, hence the name Behind the

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Scenes of Bambi Media in 2024.

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I'm going through my reflections of what

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2024 was like, and you know, it's still

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relevant, of course, I'm still going to

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release it, but I just wanted to say at

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the front of this episode, Hey, I know

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this probably would have made more sense

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if you listened to it a couple of weeks

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ago, but we just couldn't get to it.

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So I hope you still find value.

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I hope it's a nice little sneak

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peek, sticky beak into what Bamboo

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Media is like as a company and what

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our pros and cons were for the year.

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So yeah, let's just get straight

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into it and thanks for being here.

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Welcome to my recap of 2024.

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I'm going to go through some pros, and

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then I'm going to go through some cons.

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The biggest pro I have to talk

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about, and it's probably also a

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con, but we're going to put it

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in the pro column as well, is AI.

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AI has been a massive pro here for

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us at Bambi because it's really just

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helped us do our job a lot better.

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You know, people talk about AI

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taking their jobs and things,

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and that's definitely happening.

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That's a huge deal for a lot of people.

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But for us in the industry that we're

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in, especially at this time anyway,

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who knows the future, it really

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has just helped us deliver better.

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product, like a better

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service to all our clients.

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AI is really helping us achieve better

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results when we get given audio, that

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kind of sucks, also helping us just

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like reframe things, write better,

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develop better content ideas, help us

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with strategies and things like that.

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It, you know, it only does a small

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amount of what we do, but it gets

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us over that hurdle, that first

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step that can sometimes be half an

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hour or an hour, just trying to.

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Brainstorm things.

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If you've got AI helping you,

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it definitely reduces the

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amount of brainstorming time.

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And it often triggers

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those creative ideas.

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Just having a robot to bounce off of,

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it seems weird to say that it is true.

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So the first pro is AI.

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I've also found that it's been a much

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calmer year and a lot of people have

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seen that as a negative, as far as, you

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know, maybe reduced revenue, people not

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buying as much, all that sort of thing.

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We haven't seen that in our business.

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Uh, it's been a great year as far

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as revenue is concerned, but I've

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just found that It's actually

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just karma because I think the

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processes that we have are so good.

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The systems that we have are so good.

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The boundaries that we set are so good.

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And so it's meant that there has

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been less things that go wrong.

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I'm now in this business.

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almost 10 years.

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And I've had employees now for probably

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five, maybe five of those years.

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And every year it gets less

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ridiculous as in like, Oh crap,

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now we need a process for this.

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Oh, Oh no, we've never

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encountered that before.

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Like, how do we fix that?

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How do we change that?

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How do we evolve?

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There's been less of that that's needed

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because the structure and how we run

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everything is so like, You know, it's so

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like concrete that it's made it calmer.

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I'm not constantly trying to reinvent

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the wheel or think of new things

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or think of how we're going to do

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this thing because a lot of it has

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been set up in a really great way.

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That's been a real positive.

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It's definitely meant

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that there has been.

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been just a calmer vibe.

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So that's just, let's just take a

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pause on that calm for a minute and

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just remember that because at this

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time of year, it is not calm at all.

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And, uh, as much as I love that,

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I like reflecting on the fact that

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overall it has been really calm.

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Piggybacking off of that, it's also

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meant that there has been no, or I would

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have to count maybe on one hand, the

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amount of times that I've personally

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had to work nights or weekends.

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For so many years in my

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business, that has been the case.

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So from when it first started, you know,

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I was working in between nap times of

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children and I was working nights and

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yeah, I was working weekends and I was

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just working whenever I could because

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there was so many things, so many

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distractions, so many ways that I was

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being pulled in all these directions

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that I just I had to finally, I don't

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have to, if I want to, I can, there's

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always more things that I can do.

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Sometimes I really feel like

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working on something and it's at

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nighttime, but that's so rare.

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And so it's meant that I've been reading

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way more, I've read way more books,

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I've been writing songs again, I've

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been like sitting at my piano more and

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just, oh, there's just all that stuff

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has been so much better this year.

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And also, as I said.

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In, uh, an episode that I released kind

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of towards the end of last year, I got

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an Apple watch and that completely,

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like literally, I'm not even joking.

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It literally changed my life because

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I went from having a phone that I was

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always using to not needing a phone and

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not scrolling social media or checking

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my emails or doing all the things.

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I didn't do any of that.

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I just have this and I check

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my emails and things when

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it's appropriate to do so.

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So my mental health has absolutely

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improved because of this Apple

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Watch and having systems in place

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that I don't have to work so hard.

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I don't have to work so hard anymore.

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I just have a much nicer.

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We also really started our YouTube

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channel at the beginning of 2024.

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That has been such a massive pro.

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I have loved it.

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I'm here on video as well.

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I just love it so much because the

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comments that we get, like the feedback,

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the community that we're building,

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we're going to be monetized really

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soon, which is, I mean, that's cool.

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Like that's a fun little thing to work

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towards to get that thousand subscribers,

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to get that 4, 000 watch hours.

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And that, yeah.

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Has been really cool to track

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the analytics behind that.

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Also the income that's being

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generated from YouTube, the

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YouTube channel isn't monetized.

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That's from people engaging with

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our services after watching us on

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YouTube or after seeing some snippets

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that we've shared on LinkedIn, that

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all is repurposed stuff from the

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YouTube channel, from the podcast.

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We've made thousands of dollars from

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YouTube so far without brand deals,

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without anything, without being

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monetized because we have a channel

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that We already have offerings.

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We already have ways that people

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can, can reach us, can work with us.

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And so that was something I knew

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coming into YouTube because I've

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worked on enough shows to know that

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already, that that may be the case.

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So it's cool that that actually

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has come to light as well.

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It's a lot of work.

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Don't get me wrong, it's a lot of

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work to have a YouTube channel.

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I'm fortunate, we're fortunate,

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because we are a podcast and

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video production company.

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It's all in house here, so it does cost

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money still, but not in the same way.

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Also really happily launched

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our free podcast audit.

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That's been just really great to

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see people taking advantage of.

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You can submit your show for free,

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and it allows me or someone from

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my team to discover a new show.

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To listen to a new show and to

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get strategic around what we

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think they could do, to do better.

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And it's not our full consults.

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It's not a big strategy,

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but it's a free audit.

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And it's been a really nice way to get

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people in to be like, Hey, it's okay.

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Like just we'll give you some

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feedback and you can grow from there.

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So that has been really good for that.

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It's also generated income as well,

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where people do the free audit, and

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then they sign up to work with us.

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That's really cool.

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And not, Actually something

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I was focused on at all.

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I really just wanted to listen

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to more shows and I wanted

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to give people feedback.

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That's a happy by product of

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something that we wanted to do anyway.

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So that's been really good.

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A pro has also been

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training team in new skills.

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This has been a pro and also a necessity.

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We can't just do the same things

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that we were doing before.

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I can't have a team that's not

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diverse because we operate a

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small team and I have no interest

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in operating a large team.

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I need people that work in BAMU

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Media that are intelligent, creative,

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and willing to learn new skills.

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And it's not like you can

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go to uni and get a BAMU.

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Podcast editing degree, like you

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can get an audio editing degree,

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but there's nuance in podcasting.

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And so people that come to

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me, people that work with me

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often don't have the skills.

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They don't have all the skills

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that I need them to have,

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but they need to be ready.

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They need to be willing.

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They need to be the kind of personality

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that will Learn that wants to learn that

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wants to grow that wants to experience

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new things that wants to be challenged

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And so i've really enjoyed that this

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year where i've thrown things at them

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and be like you got to learn this.

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You got to learn how to do this

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and they've been yeah, cool, we'll

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learn it and it sucks for a while

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because you know, they're not good

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at it straight away and No one's

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good at anything straight away.

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It's it's Something that is hard to do.

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So I've enjoyed giving them more things

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to do, training them in new things

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and seeing them develop the skills.

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Because I know that more skills

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is always a good thing, no matter

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where you go, no matter what you

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do, no matter who you work for next.

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If you happen to leave, you

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have skills that you can use.

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So that has been.

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Awesome.

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We also welcomed a heap of

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fantastic new clients this year.

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Ones that are really aligned, ones

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that are on packages that allow

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us to do a lot more for them.

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It used to be that all I was doing,

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all we were doing was audio editing.

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We were just editing things and

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just putting them up on podcast

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platforms, which is very satisfying.

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Like it's, it's much easier to do, but

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the fact that we have clients and so

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many of them that package things up,

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that want us to help them repurpose,

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that want us to do video snippets,

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that want us to write really good

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articles, want us to share things on

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LinkedIn for them, for YouTube, for

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all these things, it just means that

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we're allowed to be more invested.

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In what they're doing and the

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outcomes that they're receiving and

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I personally really value that We

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don't take on heaps of clients again.

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I want to keep this team small.

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I want to keep like the this the sphere

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of People that we're working with to a

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to a manageable level to a level where we

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can really be More hands on and so when

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we do get clients that I feel like really

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work They want to improve And we're able

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to help them improve because they're

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on packages that allow us to do that.

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So that has been a definite plus.

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And then in the same way, also a

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plus, a pro is that we've lost clients

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that aren't like that, that have,

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you know, teeny tiny budgets and that

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need to scrimp and save and can't.

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You know, invest.

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And I get that massively.

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I understand that people have to

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leave, that people's, you know, needs

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shift, that the way they need to do

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things shifts, that maybe they bring

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a VA in house and then they think

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they'll just get the VA to do things.

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All of this is valid.

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All of this is completely

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fine for us as a business.

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It's just nice that that transition

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is best for everybody, I think,

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is what I'm trying to say there.

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So the pro there has been really good.

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We've been able to fly interstate

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this year and help with

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podcast, setting up recording.

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We've been able to go to studios

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in different cities and, you

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know, be creative director.

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We've been able to go to clients houses,

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set up all their equipment, showcase

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things for them, record tutorials.

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The travel element of this

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year has been really fun.

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I sit.

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here almost every day, all day.

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Okay.

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When I get a chance to go outside,

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like to go somewhere and meet

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clients and help them with this stuff

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in person and get paid to do it.

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Like what?

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You know, it's, it's so nice.

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It's really, really a beautiful thing.

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So going into state and being able

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to share that time with my partner

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as well has been really, really good.

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I've judged and attended the

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Australian Podcasting Awards,

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which is always a good time.

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The awards were fun.

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As usual, the judging process was great.

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There are challenges with that

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method, and maybe I'll do that

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in another episode at some point.

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But I think being able to

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highlight podcasters, listen to

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their shows and Really dive into

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them has been very rewarding.

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Like it's such a rewarding thing to be

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able to give back and judge shows and

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give them some constructive feedback.

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So I've really loved that.

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And then also being able to fly down

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to Sydney, go to the award ceremony,

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meet some people again, catch up

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with clients who were shortlisted.

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That was all just such a fun time.

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I have two more pros.

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One of them being that we've helped

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clients achieve significant growth.

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And we have that data because

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we have certainly the ones that

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we do a lot for and that are

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on like our podcoach packages.

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It means that we track everything, like

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not just their podcast downloads, but

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we look at what their LinkedIn and what

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their Instagram and what their YouTube's

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doing and all these different platforms.

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And we look at how those things are

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going over time, the comments that

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they get on articles, you know,

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how website traffic, like all this

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stuff seen significant growth.

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That is so cool.

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And again, that's why we like

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working with clients that require

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bigger packages that want to work

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with us in a bigger way because we

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can actually help them do things.

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So that's been so satisfying.

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And then the last thing that I was just

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over the moon about for this year was the

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fact that I got gifted some microphones.

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Oh my God.

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Like this one I'm using this SEDCMA

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that I'm using is my favorite.

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microphone and it's like a brand

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that I absolutely adore as well.

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And the fact that I was able to receive

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these from the YouTube channel, like for

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the YouTube channel, the YouTube channel

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was like teeny tiny at that point too.

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And I still was able to get

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these beautiful microphones.

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I have some other things as well

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that have been supplied, um,

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for me to review and use and

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give feedback on, like, that's

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something that I really want to do.

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I really want to have that

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be, this channel is where I

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go, this is, It's terrible.

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And this is good.

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Use this.

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Don't use this.

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And I know it's only my opinion.

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Everyone has opinions, just

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like they have bumholes.

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For me to be able to go with my

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20 years of experience in audio

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production and help people not spend

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a thousand million dollars on things.

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They don't need to be spending

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their money on has been awesome.

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And so to get gifted some stuff,

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which is actually of an extremely

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high caliber, and I would buy

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anyway, has been really, really good.

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So big plug to Essie for this

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because Essie have just created

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a beautiful microphone and

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others in this suite as well.

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So that's a lot of pros.

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It's pretty good, isn't it?

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Like that's a lot of things that

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have, have gone well this year.

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Now I'm going to get into

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the cons because when there's

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pros, there's always cons.

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You're not going to have like

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an amazing year the whole time.

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I want this to be relatable.

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I want it to be true and

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I want it to be honest.

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So let's get into some cons.

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One of the biggest cons that we've

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had this year is in our business,

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the software options that we have

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to produce the content that we

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want to produce are not good.

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We've got tools, which I won't name.

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Okay.

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Some of them are really falling

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short in, and I would love to be

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able to create software that I can.

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We can use that art is for us that

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we've created that we know is awesome

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and everything We're relying on other

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people creating tools and software

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that we can use in our businesses that

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work Although a lot of them are good.

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There's nothing that's right up there.

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There's nothing that's like yes This

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works and it works on repeat and

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it's exactly what we need and it does

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everything we want it to do That's

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been a con for me because there's

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been so many times throughout the

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year where I've been like, ah, if we

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just had this, like if we just had

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this thing, then that would solve a

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lot of problems and it doesn't exist.

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It doesn't exist.

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I know you're probably listening to this.

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Well, why don't you create it?

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That just seems like a lot of work.

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It seems like a lot of work.

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If you are a person that is

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a software developer, you're

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looking for a new adventure, then

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certainly reach out and we can chat.

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But yeah, that's been a real con,

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is that we're not currently at the

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place where I feel like what we

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use as software is What I want us

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to use that the all encompassing

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tools, isn't they're not quite there.

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And there's a bunch of

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AI stuff coming out.

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Most of it's pretty terrible.

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I know it's going to get better, but

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there's things that are slowing us down.

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That could be sped up by specific things.

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I won't go any further into it,

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but that has been something that

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has been annoying me this year.

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Another con is AI generated

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podcasts spamming podcast platforms.

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Flippin notebook LM, okay?

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I did a video on a podcast episode on

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this, actually a couple of them, uh, a

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few months ago where, yeah, I was just

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breaking down like, just there's so many

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AI podcasts now and they're all terrible.

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They're all terrible.

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All the ones I listen to anyway.

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There would be over 2, 000.

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There's probably 3,

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000 of them right now.

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It's just dampening the whole, the

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whole spirit of what podcasting is.

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I don't like it.

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So I found that to be a con.

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I think the gimmick is cool.

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There's a certain purpose for it, but I

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don't think that it belongs In podcast

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platforms for people to get confused

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between it being real and it being a

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fake person doesn't sit right with me.

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So I haven't enjoyed that.

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Another con is I would have

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probably liked to take on one or

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two even bigger projects this year.

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So we've worked on some

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incredible stuff this year.

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It's a really good, uh, clients.

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Everything's like working well

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in that regard, but I kind of

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want to get to a next level.

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In that space as well.

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We've been doing this a very long time.

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I want things that are a

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little bit more challenging

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for me at this point, because.

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I need the challenge too, you know, it's,

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it's something that I know that is going

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to happen, but the projects haven't been

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as big as I'd like in, in this year.

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Has meant for a calm year though as well.

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So, you know, pro and con there together.

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Another con, not being a hundred

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percent clear on our next move.

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There's so many ways that.

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This business can go that sometimes

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it gets a little bit like,

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yeah, but where, like, where do

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we actually want to head next?

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Where do we want to place

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ourselves in the industry?

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Who do we want to work with?

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That evolves over time.

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And then with the dawn of like AI and

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all these tools that are coming out

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to speed things up and for people to

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do things themselves, there's also

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that, like, how do we need to evolve?

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To match.

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So what's our next move?

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What do we want to focus on?

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I'm not 100 percent sure on that yet.

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It's something that

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I'm still playing with.

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Like, there's a few different angles.

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And I know that that's kind of not

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a con, but I like to have goals.

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And I don't have my next

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goal kind of set yet.

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So yeah, that's been a con.

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The last one is sitting

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at my desk too much.

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I've been sitting at my desk more

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than I want to sit at my desk.

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I mean, I have a sit stand desk.

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I stand, but that's not,

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that's not the problem.

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I'd like to get out more in 2025.

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And that's why I did put the call out

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just on Instagram, even just to say,

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Hey, if anyone's doing live events,

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you want someone to come and speak

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about podcasting, I'm up for it.

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I.

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spent a lot of time in this studio

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this year and I know that this studio

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is going to be short lived too,

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like we'll be moving to a new space

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in probably six to eight months.

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I haven't enjoyed this space all that

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much just because it's small and I feel

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quite closed in and although that's

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really good for content creation.

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Not much natural light.

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It doesn't suit my personality

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being so small, you know, so that's

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something that I'm looking to change

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in 2025 to get away from my desk

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more, to have a different setup.

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That's all going to be a transition

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phase and I will take you on the

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journey of setting up the new

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space when we get there as well.

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But that's something that's, it's felt

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like a little bit of a downer this year.

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That I've been spending so much

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time in this room, even though I'm

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not working nights and weekends,

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to me, it's still too much.

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It's too much time here.

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I'd like to be writing music,

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like playing music, to be

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performing maybe music.

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Into 2025, because I feel like

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my creative juices, my energy is

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gained from doing those things.

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And I'm just starting to, like,

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at this point, really get that.

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Like, I really understand that that's

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something that I need to be doing and

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I haven't been doing enough of it.

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So, like, Yeah, that's

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been a con this year.

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It's too much time at the desk,

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and I'm sure so many people

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can relate to that as well.

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Okay, that's my wrap up of behind

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the scenes of BAMI Media, what's

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been going on in my head, what have

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been the pros, what have been the

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cons working here at BAMI Media.

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Overall, we've had a fantastic year.

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There's not really any complaints

Speaker:

that I can actually make.

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There's a few cons, there's

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a bunch of positives, but I

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think that it's important to be

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And I hope you've enjoyed it.

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If you have, please let me know.

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If you're on Spotify,

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you can leave a comment.

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If you are on YouTube, you

Speaker:

can leave a comment there.

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Apple hasn't come to

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the party on that yet.

Speaker:

So there's no commenting for you guys,

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but you can reach out to me on Instagram.

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and LinkedIn.

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I will share an article on

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this on LinkedIn as well.

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If you want to connect with me

Speaker:

over there, I'm also on Medium.

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Medium has been going

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very well this year.

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A lot of our articles have

Speaker:

been doing extremely well.

Speaker:

There's many places that you can

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reach out and let me know how

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you're going, what you've enjoyed.

Speaker:

And I hope you liked this style.

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About the Podcast

Pump Up Your Pod
Every entrepreneur by now has probably been told that having a podcast is great for business. But why is it so good? How do you actually grow your show and reach your target audience? There are a lot of questions and I'm here to answer them.I’ll be sharing tips, providing training, answering your questions down to the nitty-gritty stuff and generally supporting you to help you pump up your podcast and have fun doing it. When you do it right, your business, your personal brand and your reach is only ever going to expand. What’s not to love about that?
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About your host

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Brianna Ansaldo

Brianna is the Head Honcho of Bamby Media and founder of this whole jazzy business of fun times. She is an award-winning songwriter, audio producer, musician and all-round doofus. With a Bachelor’s Degree in Audio Production from the Queensland Conservatorium of Music, Brianna loves the techy side above all else.

Equal parts silly and brutally honest, she’s a force to be reckoned with. If something isn’t working, she will tell you straight up. No messing around. Deliver on your promises and provide quality above all else.