Episode 121

Is Audio Podcasting Dead?

Published on: 17th December, 2024

I take a look at Spotify's recent announcement of their rebrand to 'Spotify for Creators' for podcasters and its impact on audio podcasting. I review the new monetization requirements on Spotify, comparing them with YouTube's more lenient YouTube Creator Program and monetisation options for audio-only shows.

I discuss the potential shift towards video podcasting, the challenges smaller creators may face, and the different revenue models of Spotify and YouTube. Featuring insights from an interview with Spotify CEO Daniel Elk that Colin and Samir did on their podcast, we'll examine the pros and cons of Spotify's approach and what it means for the future of podcasting.

Resources Mentioned:

Colin and Samir interview Daniel Ek

Spotify for Creators

Spotify Revenue Share

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About the Podcast

Pump Up Your Pod

Every entrepreneur by now has probably been told that having a podcast is great for business. But why is it so good? How do you actually grow your show and reach your target audience? There are a lot of questions and I'm here to answer them.I’ll be sharing tips, providing training, answering your questions down to the nitty-gritty stuff and generally supporting you to help you pump up your podcast and have fun doing it. When you do it right, your business, your personal brand and your reach is only ever going to expand. What’s not to love about that?

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About your host

Brianna Ansaldo

Brianna is the Head Honcho of Bamby Media and founder of this whole jazzy business of fun times. She is an award-winning songwriter, audio producer, musician and all-round doofus. With a Bachelor’s Degree in Audio Production from the Queensland Conservatorium of Music, Brianna loves the techy side above all else.

Equal parts silly and brutally honest, she’s a force to be reckoned with. If something isn’t working, she will tell you straight up. No messing around. Deliver on your promises and provide quality above all else.