Episode 106
How to start a podcast in 2024
One of my favourite things to do here at Bamby Media is run consultations for aspiring podcasters.
We jump into a virtual meeting together and I get giddy with excitement while they explain their idea for a show.
Then we get down to business and I start asking the harder questions.
Why do they want to start a podcast?
Who is it for?
How will their podcast be any different to others in their field?
Where are they going to record their podcast?
Who is going to do the editing?
The point of me asking these questions is not to overwhelm them, it’s to make sure they’ve thought it all through. Because there are plenty of people who start a podcast on a whim, get 7 or so episodes in and then realise they can’t keep up.
From the hundreds of podcasts we’ve worked with, I’ve seen the value of a long-standing podcast and I know that a proper plan goes a long way.
Our role here at Bamby Media is to help podcasters launch and produce their shows and grow their influence. It takes time, strategy and a significant investment to create the type of podcast that will create engaged listeners.
Today, I’m running through the full step-by-step of how I recommend you start a podcast in 2024 and beyond.
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How to start a podcast
Speaker:in 2024 and beyond.
Speaker:I'm sure you can start it the same way
Speaker:in 2025 and 2026, although maybe AI
Speaker:will have more of a role in the future.
Speaker:I know that there are plenty
Speaker:of people on YouTube telling
Speaker:you just get a microphone.
Speaker:Just record some things
Speaker:and then just release them.
Speaker:That's not really who I am.
Speaker:That's not who I'm talking to today
Speaker:You're the person that wants to
Speaker:do it like Professionally from the
Speaker:word go you want to know all the
Speaker:steps you want to Figure it all out.
Speaker:And you want to give yourself
Speaker:the best start to it.
Speaker:If you want to skip this whole
Speaker:thing, you're like, Oh my God,
Speaker:can someone just do this for me?
Speaker:We do have launch packs on
Speaker:our website, BambiMedia.
Speaker:com where you can pick a launch pack.
Speaker:We basically do what we're describing
Speaker:for you now in a lot of detail.
Speaker:There's also a how to get started
Speaker:consult where you and I get together.
Speaker:For 60 minutes, we nut out a lot of the
Speaker:things, and then we discuss how you're
Speaker:going to record it, who you're going
Speaker:to do it through, what you're going
Speaker:to do, what the budget is, who it's
Speaker:for, all the things in that consult.
Speaker:But for the rest of
Speaker:you, let's get stuck in.
Speaker:First thing I want you to
Speaker:do is establish your why.
Speaker:So why do you want to have a
Speaker:podcast in the first place?
Speaker:Do you want to build
Speaker:your own personal brand?
Speaker:Do you want to build a business brand?
Speaker:Are you trying to sell or
Speaker:showcase your services?
Speaker:Are you trying to sell
Speaker:more of your products?
Speaker:Are you wanting to build a community?
Speaker:You wanting to establish
Speaker:better connections?
Speaker:You want to attract sponsors?
Speaker:You want to sell merch?
Speaker:What's the actual reason why
Speaker:you're starting your podcast?
Speaker:And if the reason why is someone
Speaker:told me I should probably do it,
Speaker:then you definitely shouldn't do it.
Speaker:Don't be someone who starts it
Speaker:because someone else has one
Speaker:and maybe you think you should.
Speaker:You've got to have a good reason to
Speaker:start because podcasting is a long game.
Speaker:It's going to take you potentially a
Speaker:few years to gain the really serious
Speaker:traction that you might be after.
Speaker:If you don't have a really solid why,
Speaker:then it's going to be a struggle for
Speaker:you to continue to do it on those days
Speaker:when you feel like I just can't be
Speaker:Once you've established your why, step
Speaker:number two is Who is the podcast for?
Speaker:Who is it actually serving?
Speaker:It's good in this stage to have a clearer
Speaker:kind of idea if you can, the sort of
Speaker:age demographic that you're chasing, the
Speaker:gender potentially could be relevant,
Speaker:uh, the hobbies that they're into, are
Speaker:they professionals, what do they do for
Speaker:work, what kind of income do they have.
Speaker:What are their likes?
Speaker:What are their dislikes?
Speaker:If you've heard about people talking
Speaker:about finding an avatar, then that is
Speaker:something that you could potentially
Speaker:look at doing, because if you can
Speaker:establish who you are talking to,
Speaker:then it means that you can serve
Speaker:them in a way that feels like
Speaker:it's going to resonate with them.
Speaker:So if you know your why, and then you've
Speaker:established who the person is that's
Speaker:listening, then that gives you a pretty
Speaker:clear picture, straight out of the gate,
Speaker:of Who it's for and why you should do it.
Speaker:Step number three is why
Speaker:are they listening to you?
Speaker:So are they in it for the lols?
Speaker:Do they just want some
Speaker:humor, entertainment?
Speaker:They just want to laugh.
Speaker:They want you to be the
Speaker:one that makes them laugh.
Speaker:That's great.
Speaker:That could be all that you need.
Speaker:Are they looking for companionship?
Speaker:So a lot of people for YouTube
Speaker:channels, let's say, they get
Speaker:invested in an influencer or a
Speaker:creator because they love them.
Speaker:The daily vlogs or the little bits
Speaker:and pieces that they get to learn
Speaker:about the person or their life or
Speaker:their traveling or whatever, you know?
Speaker:So that can be all that you're
Speaker:trying to do through your podcast.
Speaker:Are they listening to you
Speaker:because you are educating them?
Speaker:So me right now, that's kind of my aim.
Speaker:If we think about.
Speaker:Why I started a podcast here at
Speaker:Bambi Media, I'm the head of this
Speaker:company, and then I established the
Speaker:podcast because I wanted to reach
Speaker:more people that were into podcasting.
Speaker:I wanted to stop saying the
Speaker:same thing over and over again
Speaker:privately to different clients and
Speaker:people that were having consults.
Speaker:I felt like if it was all here on YouTube
Speaker:and on the podcast, then it was just an
Speaker:easy way for me to reference things when
Speaker:I'm having conversations with people.
Speaker:And then who we're talking to is
Speaker:essentially podcasters or people
Speaker:building unique brands that they want
Speaker:to have a podcast associated with.
Speaker:And then why they're listening
Speaker:to us or why they should
Speaker:is because we're educating.
Speaker:Yeah, so I've got that sorted.
Speaker:It may just be because they're interested
Speaker:in your services or your product as well.
Speaker:So it might be a personal brand
Speaker:that has like really good beauty
Speaker:products and then they have a
Speaker:podcast that's associated with it.
Speaker:So it could be a branded podcast
Speaker:and they love that brand.
Speaker:Once you've established that then
Speaker:again it feels like you're getting a
Speaker:little bit more solid into who it is.
Speaker:And why your podcast should exist, then
Speaker:you can kind of, if you want, do a little
Speaker:bit of market research into, uh, you
Speaker:know, whether your ideas already been
Speaker:taken, but I don't like to go down that
Speaker:path too much because it's just going
Speaker:to lead you to comparisonitis as long as
Speaker:you're not directly copying someone else.
Speaker:You have your own unique flavor.
Speaker:So whatever you say is going to be
Speaker:your own unique way of saying it.
Speaker:So I don't really care what
Speaker:else is out there on the topic.
Speaker:More than just the initial sort of
Speaker:search to see whether I've missed
Speaker:anything, I think would be the only
Speaker:caveat that I would say to that.
Speaker:If there's something that feels
Speaker:like it's missing, you might want
Speaker:to have a look around to see what
Speaker:other people have done on that topic.
Speaker:Now, if we move into step number
Speaker:four, we have to establish how you're
Speaker:actually going to record the podcast.
Speaker:Are you going to be firstly having
Speaker:just solo episodes, or are you going
Speaker:to have solo and guest episodes,
Speaker:or are you going to have a co host?
Speaker:So that's something to think about.
Speaker:And then further to that, Is it
Speaker:going to be an audio only podcast?
Speaker:Is it going to be audio and video?
Speaker:Are you going to have in person content?
Speaker:So as in, you're in person at home.
Speaker:Are you going to have in
Speaker:person but you're in a studio?
Speaker:So you go to a studio to record.
Speaker:Or are you going to be remote?
Speaker:So if you're interviewing someone,
Speaker:you're There's a bunch of different
Speaker:ways that you can actually do
Speaker:podcasting, and so you have to establish
Speaker:what that's going to look like.
Speaker:It could be that audio only is
Speaker:how you start, but you want to
Speaker:think about long term moving into
Speaker:video and going into YouTube.
Speaker:I certainly have a lot of data
Speaker:to back up the idea that having a
Speaker:associated podcast is a good thing.
Speaker:The brand recognition associated
Speaker:video portion of your podcast is
Speaker:extremely important just because brand
Speaker:recognition is easier to establish
Speaker:when you have a video portion as well.
Speaker:It's easier to repurpose, you know,
Speaker:you do it once, you do it, right.
Speaker:You can repurpose the
Speaker:hell out of it to me.
Speaker:Video makes the most sense if you're
Speaker:wanting to build it as more of a
Speaker:machine to then using socials and blogs
Speaker:and website and all the other things.
Speaker:Video was kind of a no brainer
Speaker:though with Bambi Media
Speaker:we didn't start on video.
Speaker:We started just an audio quite a while
Speaker:ago and just had some audio only stuff.
Speaker:You don't have to start with all the
Speaker:things but do have a trajectory of
Speaker:where you're thinking of going because
Speaker:that's going to inform How you're going
Speaker:to set up your space and what kind of
Speaker:help you might need to set up the space.
Speaker:Again, something we can
Speaker:help with here at BME Media.
Speaker:You can book in for a consult and we can
Speaker:go through all of that stuff as well.
Speaker:Step number five, if we've
Speaker:established how you're going to do it.
Speaker:What equipment are you going to need?
Speaker:What software you might need?
Speaker:What hardware you might need?
Speaker:So gear, what kind of microphones,
Speaker:and we've got a lot of those videos
Speaker:here on Bambi Media, what kind of
Speaker:microphone is best suited to you
Speaker:and your specific environment?
Speaker:The kind of software you might need, as
Speaker:I mentioned before, Riverside FM could
Speaker:be something that you're using if you're
Speaker:remote, or Squadcast, or Zencaster,
Speaker:there's a heap of those things.
Speaker:If it's more local, then again, you've
Speaker:got to have software to then edit
Speaker:your show if you're doing it yourself.
Speaker:And we will get to that.
Speaker:So there's a bunch of
Speaker:different options there.
Speaker:And then it's like, okay, well, if
Speaker:I need particular software, do I
Speaker:understand how to use that software?
Speaker:What software versions are
Speaker:going to be the easiest for a
Speaker:complete novice to work with?
Speaker:Or am I outsourcing all of this?
Speaker:Yeah.
Speaker:That's something to then think about.
Speaker:So step number six, then should
Speaker:therefore be what's your budget.
Speaker:This is a big one because a lot of
Speaker:people go, Oh, but I'm not going to
Speaker:get any return on this investment if I,
Speaker:you know, put a lot of money into it.
Speaker:And I'm sort of like, I'm of the opinion.
Speaker:And of course, we've seen it a lot.
Speaker:Now we've been doing this almost a
Speaker:decade here as podcast producers.
Speaker:I see the ones that invest a little,
Speaker:and I see the ones that invest a lot.
Speaker:The ones that invest a little.
Speaker:Don't kind of go very far.
Speaker:They can keep going but the actual
Speaker:growth is kind of capped because
Speaker:when I say investment, it doesn't
Speaker:necessarily mean monetary investment,
Speaker:investment in time, in all the
Speaker:other things that you have to do.
Speaker:And I have a podcast episode
Speaker:on this particular topic
Speaker:where I talk about going pro.
Speaker:with podcasting.
Speaker:It's so hard to get momentum
Speaker:if you don't put a significant
Speaker:investment behind the thing.
Speaker:So whether that's your time
Speaker:or your money, it's up to you.
Speaker:I guess the easiest or the cheapest
Speaker:route is doing everything yourself.
Speaker:I say cheapest as in money you
Speaker:hand over, but it will take you
Speaker:significant time to produce your
Speaker:podcast so you can do it yourself.
Speaker:You could outsource your
Speaker:launch only, as I mentioned at
Speaker:the beginning of this video.
Speaker:So if you wanted just to give us free
Speaker:reign to kind of launch your show with
Speaker:you, then you could do a launch pack and
Speaker:then handle the rest yourself from there.
Speaker:You could get audio editing help only.
Speaker:You could get audio and video help.
Speaker:Or audio, video and graphics help.
Speaker:So if you're putting things on YouTube
Speaker:and you want someone to help you
Speaker:with your thumbnails as well with
Speaker:your graphics, also graphics for your
Speaker:website, graphics for, you know, your
Speaker:episode artwork for individual episodes.
Speaker:Graphics are pretty important,
Speaker:so it's good to establish that.
Speaker:Or you might want audio and visual
Speaker:help, and graphics, and repurposing.
Speaker:So you've got someone or a team
Speaker:helping you with the repurposing
Speaker:angles as well, like doing video
Speaker:snippets or writing a blog post.
Speaker:Those kind of aspects would be included
Speaker:in kind of a repurposing package.
Speaker:Or, If you've just really like, I
Speaker:don't, all I want to do, I just want
Speaker:to create, I just want to record
Speaker:and I want someone else or a team
Speaker:to do absolutely everything else.
Speaker:then outsource the whole shebang.
Speaker:You can see kind of the breakdown
Speaker:of what those things are on our
Speaker:website, on the services page.
Speaker:We don't have our prices on there, but
Speaker:if it's something that you're interested
Speaker:in, then you can absolutely reach out via
Speaker:the contact page and we can work through
Speaker:what the kind of options are for you,
Speaker:for your budget.
Speaker:Okay, but it's important for you
Speaker:to establish the budget straight
Speaker:up or pretty close to the start.
Speaker:How much am I willing to
Speaker:invest time and money?
Speaker:Let's keep going.
Speaker:Next up is step seven.
Speaker:What are you going to talk about?
Speaker:Seems like maybe you should have
Speaker:thought about this prior, but you
Speaker:don't have to think about it just
Speaker:yet because you were establishing
Speaker:all these other things first.
Speaker:Who it's for, why you're doing
Speaker:it, what are they going to listen
Speaker:to you for, all that stuff is
Speaker:really important to establish.
Speaker:Now you can start to go into the actual
Speaker:content planning and I do have a video
Speaker:in a podcast episode that talks about
Speaker:content planning somewhere in this stack.
Speaker:I'll find the link.
Speaker:I'll put it in the show notes.
Speaker:We recommend using tools like vidIQ
Speaker:and just YouTube search to find out
Speaker:what people are actually searching for.
Speaker:So what are the trending topics
Speaker:that really helps you get going
Speaker:if you're just really unsure.
Speaker:There's also things like answer the
Speaker:public, which can help you, although
Speaker:they've changed things around a
Speaker:little bit and it's very hard to get
Speaker:anything that you don't have to pay
Speaker:for there anymore, which I'm not a
Speaker:huge fan of, but you know, everyone's
Speaker:going to make a buck, I guess.
Speaker:So you can use tools like that to
Speaker:help you establish what kind of
Speaker:content you want to work within.
Speaker:You can also look at blog posts
Speaker:you've already done on your website,
Speaker:maybe you have a book that you could
Speaker:reference, or you're looking through
Speaker:Instagram posts that you've done
Speaker:that have trended really well, the
Speaker:insights on the back end of those.
Speaker:Establish a bunch of content.
Speaker:I try and aim for 52 different
Speaker:episode titles before I do anything.
Speaker:I just make sure that there's a
Speaker:big stack of stuff to work with
Speaker:before I go, yes, this is good.
Speaker:This has legs and this is worth my time.
Speaker:Once you've established all
Speaker:of those things, then you're
Speaker:pretty much ready to go.
Speaker:You're pretty much ready
Speaker:to hit the record button.
Speaker:By now you should know how you're going
Speaker:to record it, what you're going to record
Speaker:it with, like with a microphone, please,
Speaker:with a microphone at the very least.
Speaker:And what software are you going to use to
Speaker:record into, whether that's GarageBand,
Speaker:Logic, Audacity, Descript, Riverside.
Speaker:Just sit down, plan some time,
Speaker:just take a few hours, and record
Speaker:as many episodes as you can.
Speaker:I like to aim for 10 episodes.
Speaker:You don't have to do
Speaker:it all in one sitting.
Speaker:And if it's guest episodes, then you've
Speaker:got to organize guest scheduling.
Speaker:You've got to do that.
Speaker:Or if it's co host, you know, do
Speaker:all your scheduling stuff, but
Speaker:just get some episodes recorded.
Speaker:Once you've recorded, then you're
Speaker:some episodes, then you can start to
Speaker:listen back to them and edit them.
Speaker:In this phase, it's important
Speaker:for you to establish how you
Speaker:want the podcast to sound.
Speaker:What kind of editing do you want to do?
Speaker:Is it a little bit more involved?
Speaker:Do you want sound effects?
Speaker:Do you want foley?
Speaker:Do you want some music?
Speaker:Are you keeping it really minimal?
Speaker:So many ways that you can
Speaker:actually edit a podcast.
Speaker:But from that editing phase,
Speaker:you start to get a really
Speaker:good feel as to how you sound.
Speaker:And some people hate the way they sound.
Speaker:Okay.
Speaker:Like that's actually very common.
Speaker:So if that's you and you're
Speaker:like, Oh my God, I just, I
Speaker:hate the sound of my voice.
Speaker:Maybe don't do your own editing.
Speaker:because it might just
Speaker:be too much for you.
Speaker:I've certainly had that experience
Speaker:where someone's come to us and they
Speaker:started doing it themselves and
Speaker:they'll just, they couldn't handle
Speaker:listening to their voice that much.
Speaker:I totally get it.
Speaker:Can I edit this myself or
Speaker:do I want to outsource it?
Speaker:How much work is this actually?
Speaker:A lot of people realize it's quite
Speaker:a lot of work if they're doing
Speaker:it themselves, but it's important
Speaker:to establish a kind of rhythm for
Speaker:your edit and you start to realize.
Speaker:how good your show is or how bad it is.
Speaker:Let's hope it's not bad, but it
Speaker:does give you a jumping off point.
Speaker:So try and record as many as you can.
Speaker:10 is good.
Speaker:Edit about five.
Speaker:And then you start to get a feel
Speaker:for how the edits are going.
Speaker:If you're going to outsource your editing
Speaker:from the get go, um, that's awesome.
Speaker:Just record and then outsource, just give
Speaker:it to whoever you're going to give it to.
Speaker:If you want to be on the client
Speaker:roster here at Bambi media, then
Speaker:you can certainly apply, now.
Speaker:Next step is picking your theme music.
Speaker:This is step 10.
Speaker:Picking the theme music is really fun.
Speaker:It's one of the most fun aspects,
Speaker:I find, although I am a musician,
Speaker:so that part is probably always
Speaker:going to be a real joy to me.
Speaker:You're trying to establish what
Speaker:your brand is feeling like.
Speaker:Based on your theme music and the
Speaker:timur of your voice, so not every
Speaker:song is going to suit your voice.
Speaker:I recommend using tools like Art List,
Speaker:music Bed, there's a few other ones.
Speaker:Audio Jungle, although I
Speaker:don't use them so much.
Speaker:Make sure that you get proper licensing
Speaker:for the tracks so that you're not
Speaker:breaking any rules, you're not
Speaker:infringing on anyone's copyright.
Speaker:And then you pick about, we like to
Speaker:pick about six tracks and then we put
Speaker:them together with a person's voice with
Speaker:the dulcet tones and see how it fits.
Speaker:I also recommend trying not to use
Speaker:music with voice in it already,
Speaker:like vocals, because it normally
Speaker:just kind of flicks with your voice.
Speaker:So try and pick something
Speaker:that is instrumental only.
Speaker:The next step is then to have proper
Speaker:branding associated with your podcast.
Speaker:So you can use tools like
Speaker:Canva to help you do that.
Speaker:You want to try and establish some
Speaker:colors that you're going to use in
Speaker:your podcast artwork, uh, and some
Speaker:fonts that you would associate.
Speaker:I would recommend maybe two fonts max.
Speaker:And then at this point you can
Speaker:start to get this real feel for
Speaker:how it's kind of going to work.
Speaker:You've got.
Speaker:theme music, you've got colors, you've
Speaker:got fonts, and mixed in that is, well,
Speaker:what are you going to name your show?
Speaker:And that's why I often say like,
Speaker:don't name your show until it's
Speaker:kind of later on down the track.
Speaker:You've established then
Speaker:what the show is about.
Speaker:You've recorded some stuff.
Speaker:You feel like you know what it
Speaker:is more, and it will help you
Speaker:think of a title a bit easier.
Speaker:Thinking of a title first can
Speaker:be really hard and also just
Speaker:pigeonhole you a little bit too much.
Speaker:So if you can just.
Speaker:Just hold off on that, play with it a
Speaker:bit, use chat GPT to kind of narrow some
Speaker:bad ones down and get to a point where
Speaker:you feel like you're happy with the
Speaker:actual overall brand of your podcast.
Speaker:Step number 13, I want you to
Speaker:decide on a release frequency.
Speaker:Is it going to be something
Speaker:that you release twice a week,
Speaker:weekly, fortnightly, monthly,
Speaker:weekly, weekly, monthly, monthly,
Speaker:weekly, monthly, monthly.
Speaker:Every other day, daily, there's so
Speaker:many different release frequencies that
Speaker:you can work within but the best way
Speaker:to establish what that is, what that
Speaker:looks like, is What can you commit to?
Speaker:And it's fine to take breaks.
Speaker:That's completely fine.
Speaker:But you do need to have some
Speaker:sort of regularity in there.
Speaker:And if you can only commit
Speaker:to monthly, then do monthly.
Speaker:You won't get traction.
Speaker:Sorry.
Speaker:You won't get a lot of
Speaker:traction to begin with.
Speaker:Releasing monthly, I've not
Speaker:seen it work that way ever.
Speaker:But, uh, if that's what you need to do
Speaker:to begin with, to kind of get you in the
Speaker:feel of it, I would try and work myself
Speaker:up to a weekly release, uh, and if you
Speaker:want to take a few breaks throughout the
Speaker:year, take a couple of weeks off every
Speaker:now and again, that's totally fine to
Speaker:do, but the consistency in podcasting
Speaker:is something I've really seen benefit.
Speaker:every client that we work with, the ones
Speaker:that stick around, the ones that have
Speaker:been with us for the long haul, they have
Speaker:a really consistent release frequency.
Speaker:And you just see that pottering along
Speaker:really nicely and building over time.
Speaker:So think about the consistency
Speaker:that's actually going to work for
Speaker:you long term and commit to that.
Speaker:Number 14, deciding on a release date.
Speaker:So this is the launch date.
Speaker:When are you going to launch the show?
Speaker:It is something that you can think
Speaker:about earlier, but then I feel like
Speaker:as well, it can sometimes get a little
Speaker:bit overwhelming if you've got this
Speaker:launch looming and, but you're still
Speaker:not quite sure where these things.
Speaker:And sometimes I just find just nut
Speaker:out some of the other stuff first,
Speaker:feel like you're really grounded in
Speaker:your decision and what you're doing.
Speaker:Okay.
Speaker:Then go, okay, cool.
Speaker:I've got a few episodes in
Speaker:the catalog ready to go.
Speaker:I'm going to record a few more.
Speaker:You know, I'm going to start
Speaker:building this stuff up.
Speaker:Then have your launch plan ready,
Speaker:like start looking at a launch.
Speaker:We have a video here on YouTube
Speaker:and on podcast platforms that steps
Speaker:through the entire launch process.
Speaker:I definitely recommend checking
Speaker:that out if that's something that
Speaker:you're, you get to this point and
Speaker:you're like, yeah, but how do I
Speaker:like tell everyone about my show?
Speaker:How do I actually launch it?
Speaker:There is a very good YouTube video
Speaker:that explains all of that for you.
Speaker:Number 15, pick a
Speaker:podcast hosting service.
Speaker:So you cannot launch a podcast without
Speaker:a podcast hosting service of some sort.
Speaker:The ones we like to recommend
Speaker:are Captivate and Buzzsprout.
Speaker:Captivate I like because you
Speaker:can have your own dynamic ad
Speaker:insertion, and you can decide
Speaker:where you want to put those ads.
Speaker:I'm not going to go
Speaker:into it here in detail.
Speaker:I will do a separate video about
Speaker:what that actually means for those
Speaker:that don't really understand,
Speaker:but Captivate lets you do that.
Speaker:Buzzsprout lets you have dynamic ads
Speaker:as well, but you can't choose where
Speaker:they are placed in the episode and
Speaker:you can't have them in your episode if
Speaker:your episode is under a certain length.
Speaker:That's a time of recording.
Speaker:That may change by the time you
Speaker:watch this, but Captivate for me is
Speaker:the one that has all the features
Speaker:the way I like them, and so that's
Speaker:the one I recommend the most.
Speaker:If you're interested in Captivate, I
Speaker:will put a affiliate link to Captivate
Speaker:in the show notes as well so that you
Speaker:can go ahead and do that if you want.
Speaker:Number 16, produce your first.
Speaker:Five to ten episodes.
Speaker:When I say produce, not just edit, this
Speaker:is where you're thinking about and you're
Speaker:actually planning not just the edit, but
Speaker:the mixing phase, what your show notes
Speaker:are going to look like, are you writing
Speaker:long article posts to go with them?
Speaker:How much repurposing are you doing?
Speaker:What kind of social media collateral
Speaker:are you doing for these episodes?
Speaker:Are you doing video snippets?
Speaker:Are you doing quote graphics?
Speaker:audiograms, are you
Speaker:doing website blog posts?
Speaker:That's the production, like that's
Speaker:the whole kind of shabam, needs
Speaker:to be more than just editing it.
Speaker:What's all the other stuff?
Speaker:You need to do all the
Speaker:other things as well.
Speaker:So put that together for at least the
Speaker:first five episodes, but I like to have
Speaker:10, so that when you release, you've got,
Speaker:like, you can just Chill a little bit.
Speaker:You can relax, not chasing a
Speaker:tail from the very first step.
Speaker:Number 17, produce your trailer episode.
Speaker:So I have a podcast episode in a
Speaker:YouTube video that talks specifically
Speaker:about the trailer episode, what
Speaker:to include and why it's important.
Speaker:This is the stage where I think you
Speaker:should have a trailer episode recorded.
Speaker:That can mean that you're using
Speaker:snippets from the episodes
Speaker:that you've already edited.
Speaker:in that trailer to, you know, give people
Speaker:a sneak or it can just be a very simple
Speaker:kind of trailer, but it is important to
Speaker:have a trailer because that is going to
Speaker:be the first thing that people see it's
Speaker:associated with your show, but it also
Speaker:makes it easy to get your distribution
Speaker:up and going on Captivate and Buzzsprout
Speaker:and Apple Podcasts all the things
Speaker:without dropping an actual episode.
Speaker:You can drop a trailer
Speaker:episode and let that chill.
Speaker:While everything else is happening.
Speaker:So the trailer episode is one of the most
Speaker:important things that you make sure that
Speaker:you do and I do it around this phase.
Speaker:Number 18.
Speaker:Submit your podcast to all the podcast
Speaker:platforms and the way to do that
Speaker:is via the podcast host that I also
Speaker:already told you to subscribe to.
Speaker:So, through Buzzsprout, through
Speaker:Captivate, you're able to set
Speaker:up your distribution channels.
Speaker:So tick all the boxes, say you want
Speaker:to distribute on all the things,
Speaker:except for Apple Podcasts because
Speaker:they're so fancy, you have to do
Speaker:it via Apple Podcasts Connect,
Speaker:not via the distribution services.
Speaker:Buzz.
Speaker:Buzz.
Speaker:Again, at time of recording,
Speaker:maybe that will change by the
Speaker:time you produce your show.
Speaker:But you need to log into the
Speaker:back end of Apple Podcasts,
Speaker:you need to get a username, you
Speaker:need to There's too many steps.
Speaker:There's too many steps with this bit.
Speaker:And again, if you're listening to
Speaker:this, you're watching this, and
Speaker:you're like, Brianna, what the hell?
Speaker:This is so many things,
Speaker:and you're freaking me out!
Speaker:And you can just come to us.
Speaker:We can launch the podcast for you.
Speaker:We can take care of a lot of this stuff.
Speaker:And then you will either, you can come
Speaker:on as a client if we have capacity, or
Speaker:you can be sent on your merry way with
Speaker:at least the first hurdles jumped over.
Speaker:Once you've submitted your show to
Speaker:podcast platforms, You then have to wait.
Speaker:You have to wait for the podcast to
Speaker:appear on all the podcast platforms.
Speaker:These days, that doesn't tend to take
Speaker:all that long, which is kind of cool.
Speaker:But, uh, yeah, you just kind
Speaker:of have to chill and wait.
Speaker:Can be 24 hours, could be 48,
Speaker:could be a couple of days.
Speaker:Just do something else in the meantime.
Speaker:And if you've got a trailer
Speaker:episode, then all that's going
Speaker:to be live is the trailer.
Speaker:So it doesn't hurt your launch.
Speaker:Yeah?
Speaker:Because you've got a trailer, just
Speaker:chills there, that comes up when it gets
Speaker:launched and then you can launch your
Speaker:actual episodes on the dates that you
Speaker:actually want to launch the episodes.
Speaker:The very last step, don't forget
Speaker:to schedule more episodes in.
Speaker:Schedule them into the back end of
Speaker:your podcast host, put release dates
Speaker:on them, put release times on them.
Speaker:Make sure you've done the production,
Speaker:the full shebang of all the
Speaker:things for at least 10 episodes.
Speaker:And then you just, you can
Speaker:just relax, just relax and know
Speaker:that your podcast launched.
Speaker:You've got a bunch ready to
Speaker:go and you have a plan to
Speaker:record and edit or offload.
Speaker:This is how to start a podcast
Speaker:pretty detailed in 2024 and beyond.
Speaker:There are things that I haven't
Speaker:mentioned here because I feel like
Speaker:I'm overwhelming you with information.
Speaker:I apologize.
Speaker:It is something that you can
Speaker:do in a less full on way.
Speaker:As I said at the beginning of
Speaker:this video, you can just pick up a
Speaker:microphone, plug it into your phone.
Speaker:record some stuff with nothing, no
Speaker:video, no anything, and then put it
Speaker:on a podcast host, and that's it.
Speaker:You don't have artwork,
Speaker:you don't have anything.
Speaker:You could technically do that, but I'm
Speaker:not really talking to that person here.
Speaker:I'm talking to the person that's
Speaker:like, give me all the juice.
Speaker:I want to know all the things to
Speaker:do, or I want to know why it's
Speaker:important for me not to do it.
Speaker:For me to outsource my podcast to
Speaker:somebody else, like Bambi Media or
Speaker:other podcast production services.
Speaker:Now that you know all that, what's
Speaker:actually stopping you from doing it?
Speaker:Nothing?
Speaker:I hope nothing.
Speaker:If you'd like to reach out to
Speaker:us, Head over to BambooMedia.
Speaker:com and you can see all the things we do.
Speaker:Go to the contact us page, you'll be
Speaker:able to contact us and do the stuff.
Speaker:Interested in our services?
Speaker:Go to the service page.
Speaker:Interested in having a chinwag
Speaker:with me on my podcast and
Speaker:you have a podcast yourself?
Speaker:You can reach out via the
Speaker:contact page as well and we can
Speaker:have a chat about podcasting.
Speaker:That's it!
Speaker:I hope you like all the things.
Speaker:That is your launch.
Speaker:That is your plan.
Speaker:That is how to start a podcast.
Speaker:I hope you've enjoyed it.
Speaker:Have a great rest of your day.
