Episode 125
Why Daniel Priestley is telling you to start a podcast
If you're a founder still lurking behind your company logo like it's your last line of defence, I've got news for you: your business needs YOUR face, not just your fancy branding and pictures of your team or thriving office culture.
Though those things are nice, a potential customer has nothing to hold onto. We buy from people, not businesses.
That’s why you need to be building your personal brand, and I feel like podcasting is the cheat code you’ve been searching for.
Now, before you roll your eyes at this article thinking 'not another personal brand lecture,' roll those eyes back into their appropriate location and give me a few minutes of your time.
This podcast episode will show you why a podcast can solve your problems.
BAMBY MEDIA LINKS:
GEAR WE USE HERE AT BAMBY MEDIA:
Aputure Amaran 200d LED Video Light
Pre-Amp/Mixers we recommend
Transcript
If you want to build a personal brand,
Speaker:why are you not podcasting already?
Speaker:Let's answer that question.
Speaker:Today, we're going to take a look
Speaker:at the episode that Diary of a CEO
Speaker:did with Daniel Priestley recently.
Speaker:This is the second time that Daniel
Speaker:Priestley has been on Diary of a CEO.
Speaker:If you don't know what that podcast
Speaker:is, definitely go and look it up.
Speaker:Stephen Bartlett is very well known.
Speaker:He is on Dragon's Den in the UK.
Speaker:He has built incredible companies.
Speaker:Daniel Priestley is also an absolute
Speaker:boss in his industry as well.
Speaker:And he has a book called Key
Speaker:Person of Influence, as well
Speaker:as other titles as well.
Speaker:But this particular book
Speaker:is very interesting read.
Speaker:I decided I wanted to take a look
Speaker:at how this particular podcast
Speaker:episode that Daniel did with
Speaker:Stephen Bartlett is telling you
Speaker:that you should have a podcast.
Speaker:Every few minutes when I was listening
Speaker:to that episode, I was like, Oh my God.
Speaker:Yes, yes, yes, yes.
Speaker:These are things I say all the time and
Speaker:how they relate to building a personal
Speaker:brand and why podcasting is such a
Speaker:valuable part of that conversation.
Speaker:Such a valuable tool.
Speaker:That's why I want to
Speaker:break this down today.
Speaker:We're going to go into a few of the
Speaker:things that Daniel Priestly spoke about
Speaker:to try and inform you if you're kind
Speaker:of on the fence a little bit, or if you
Speaker:have a podcast already and you're like,
Speaker:I don't know whether it's worth it.
Speaker:You know, it's a lot of time
Speaker:or it's costing me money.
Speaker:I don't know.
Speaker:Maybe I don't need one.
Speaker:Let me just say, if you're trying to
Speaker:build a personal brand podcasting should
Speaker:be on your radar as something to do.
Speaker:So let's have a little look
Speaker:at some of the things that
Speaker:Daniel and Stephen spoke about.
Speaker:He mentioned that people have a limited
Speaker:number of memory slots in their brain,
Speaker:which I thought was really interesting.
Speaker:About 1, 500 total slots for people
Speaker:for you to remember faces and
Speaker:names, and then only 150 of them.
Speaker:That you will remember well.
Speaker:To be successful, you need to
Speaker:get into people's heads and that
Speaker:then requires repetition and
Speaker:visibility in multiple contexts.
Speaker:Not everyone's on LinkedIn, not
Speaker:everyone's on XYZ, you know,
Speaker:so you have to spread yourself.
Speaker:You have to be remembered
Speaker:in multiple places.
Speaker:You have to be seen in multiple places.
Speaker:Then he went into something
Speaker:called the 7 11 4 rule.
Speaker:Research suggests that people need seven
Speaker:hours of engagement, 11 interactions
Speaker:on four platforms to remember someone.
Speaker:So, okay.
Speaker:Firstly, they've got a limited number
Speaker:of slots and then they need seven
Speaker:hours of engagement, 11 interactions
Speaker:and four platforms to remember you.
Speaker:For 150.
Speaker:People that they can remember in
Speaker:here, you need to hit those markers.
Speaker:So it highlights the importance of
Speaker:consistent multi platform presence
Speaker:for building a personal brand.
Speaker:And that's why podcasting is so
Speaker:beneficial here, because when we think
Speaker:about what happens with a podcast,
Speaker:if we do it properly, okay, the way
Speaker:we like to do it here at Bamby Media
Speaker:for our clients, if they have the
Speaker:budget to do so, we like to take it
Speaker:further than just the audio edit.
Speaker:We like for them to do a video
Speaker:version, doesn't need to be the full
Speaker:video if they're not comfortable with
Speaker:putting everything on YouTube and
Speaker:all that sort of thing, but there
Speaker:needs to be some form of video that's
Speaker:being recorded for each episode so
Speaker:that we can hit the audio platforms.
Speaker:We can hit the video platforms.
Speaker:We can take snippets from that
Speaker:and we can share those snippets
Speaker:or they can share those snippets.
Speaker:On the platforms that
Speaker:make sense for them.
Speaker:So LinkedIn, Instagram, Tik TOK, Facebook
Speaker:reels are also a thing that people use.
Speaker:So we've shared the video in multiple
Speaker:places, YouTube shorts, and then to
Speaker:build that, that sort of spread even
Speaker:further to get that 11 interactions
Speaker:and four platforms thing, you also
Speaker:need to meet them somewhere else,
Speaker:which is in the written word.
Speaker:So again, having that.
Speaker:It's a podcast episode that you
Speaker:do a video for that you then also
Speaker:have an article written for, then
Speaker:you can use in your newsletter.
Speaker:You can have a LinkedIn article.
Speaker:You can put that article on Medium.
Speaker:See what we're doing here?
Speaker:So really spreading it.
Speaker:From that one piece, we want to
Speaker:get as many interactions as we can.
Speaker:That will hit that 7 11 4 rule.
Speaker:And we do that for every episode and
Speaker:then boom, boom, boom, boom, boom.
Speaker:There's the seven hours of engagement
Speaker:because over multiple episodes,
Speaker:you're going to start to hit the
Speaker:markers that you need to hit there.
Speaker:So that is a very powerful tool
Speaker:and something to think about.
Speaker:Next up, they had a little chat
Speaker:about parasocial relationships.
Speaker:So people develop this like one
Speaker:sided relationship with those
Speaker:that they frequently see in media.
Speaker:And in fact, I've had that even myself.
Speaker:I had a meeting, like a consult with
Speaker:someone just recently and they got
Speaker:on the call, like the Zoom call, and
Speaker:they were like, Oh my God, I feel
Speaker:like I'm talking to a celebrity.
Speaker:I've watched so much of your
Speaker:content already on YouTube.
Speaker:I feel like I know you.
Speaker:Like, I feel like you're famous just
Speaker:because I've seen you on a screen.
Speaker:And it made me laugh and it made
Speaker:me think of that, that parasocial
Speaker:relationship thing, because I'm just
Speaker:a, you know, I'm just a person, but to
Speaker:you, it feels like if you watch enough
Speaker:of me, you go, Oh, I really feel like
Speaker:I know that person because I've seen
Speaker:that person enough times for me to
Speaker:feel like I know them and I like them.
Speaker:And as a result, I trust them.
Speaker:That's what we're trying to build here.
Speaker:That's what a podcast is doing.
Speaker:And it's especially interesting with
Speaker:this like audio and video debate.
Speaker:You know, I, I still think that you can
Speaker:develop a very strong connection with
Speaker:someone, even if they can't see you.
Speaker:Some people feel like they need
Speaker:to be able to see the person
Speaker:to feel like they know them.
Speaker:But the audio only experience is, is
Speaker:so like personal and it's so beautiful.
Speaker:And you just feel like they're right
Speaker:there in your ears and you're not
Speaker:being distracted by other things.
Speaker:So I feel like.
Speaker:Perhaps you can feel even a
Speaker:stronger connection to someone
Speaker:if it's just audio only as well.
Speaker:So that's how with these
Speaker:parasocial relationships,
Speaker:they're getting to know you.
Speaker:They're getting to like you.
Speaker:They're getting to trust you
Speaker:from seeing you all the time.
Speaker:Now, if we touch on where Daniel
Speaker:was talking about standing out,
Speaker:this is something I talk about.
Speaker:A lot.
Speaker:How are you going to be
Speaker:different from someone else?
Speaker:Because the brain is very good at
Speaker:deleting messages, things that they
Speaker:feel like I've seen that a hundred
Speaker:times, or this business coach feels
Speaker:very similar to this business coach.
Speaker:And there's nothing that connects
Speaker:me to them in any other way.
Speaker:So they just kind of forget you.
Speaker:So in order to stand out,
Speaker:you have to be either scary.
Speaker:strange, sexy, provide
Speaker:free value or be familiar.
Speaker:So while most businesses, you know,
Speaker:it's, it's not really something that
Speaker:everyone can be scary or strange or sexy.
Speaker:Um, everyone can provide free value.
Speaker:If you feel like you've got nothing
Speaker:else going for you, uh, then the
Speaker:quality of the free value is going
Speaker:to be really important there.
Speaker:Even something as silly or as
Speaker:something that represents you, like
Speaker:for me, for example, if we think
Speaker:about myself, I have a fringe,
Speaker:or as people talk about in the U.
Speaker:S., bangs.
Speaker:I have bangs.
Speaker:This is part of my thing.
Speaker:This is part of my, like, identity.
Speaker:This is part of the thing that
Speaker:people remember about me, where
Speaker:they, oh yeah, that's that
Speaker:girl with the, with the fringe.
Speaker:Same with the Bambi Media logo,
Speaker:with the branding, there's this, you
Speaker:know, this fringe, and then there's
Speaker:headphones on the top of them.
Speaker:And that's often how
Speaker:you see me, like this.
Speaker:Ready?
Speaker:Okay.
Speaker:So.
Speaker:This is part of my like visual branding.
Speaker:Part of what makes me unique is
Speaker:the fact that not a lot of people
Speaker:have the patience to have a fringe
Speaker:long term because they are a
Speaker:little bit of a pain in the ass.
Speaker:So again, that's just a tiny
Speaker:thing, but it's something.
Speaker:And then also for me, what makes me
Speaker:different, I suppose, is the fact
Speaker:that I've got a giant Lego wall.
Speaker:And I talk about the
Speaker:fact that I love these.
Speaker:Things, and I love to build Lego and
Speaker:I'm overenthusiastic perhaps sometimes.
Speaker:They've got enough sort of things
Speaker:happening here for people to remember me.
Speaker:I mean, that's my hope.
Speaker:I hope you remember me, but you
Speaker:know, you've got to have some things
Speaker:that build up to go, okay, how am I
Speaker:going to stand out from someone else?
Speaker:That's important for you to
Speaker:ask yourself that question.
Speaker:How will I stand out?
Speaker:They also spoke about moving from
Speaker:consumer to creator and again, this
Speaker:is so important and so easy to do when
Speaker:you have a podcast because you have
Speaker:to lock in, in your diary, in your
Speaker:schedule, a time where you're going
Speaker:to record content, where you're going
Speaker:to put podcasting things together.
Speaker:You're going to do your social
Speaker:snippets, you're going to, you
Speaker:know, write your articles, record
Speaker:the video, record the audio.
Speaker:You have to have all those things locked
Speaker:in the time that you're dedicating to
Speaker:creating content is time that you're
Speaker:by default, not consuming content.
Speaker:And then, especially if you're
Speaker:outsourcing, like for a lot
Speaker:of our clients, you know, we
Speaker:do all that stuff for them.
Speaker:So they hit record and then we produce
Speaker:all this repurposed content for them.
Speaker:And then we also, for some of them,
Speaker:depending on their budget, okay.
Speaker:And their package, we then put
Speaker:all that content onto socials.
Speaker:For them, the one social channel
Speaker:that makes the most sense for them,
Speaker:they're in charge of the others.
Speaker:That's even less time that they
Speaker:have to be like connected to a
Speaker:social media platform consuming.
Speaker:Yeah.
Speaker:Getting distracted while they're
Speaker:supposed to be updating things and
Speaker:putting things on YouTube shorts.
Speaker:And then they're down a rabbit hole
Speaker:and you know, so it kind of just.
Speaker:Takes that away from them.
Speaker:They just hit record, they batch their
Speaker:content, and then they've created a hell
Speaker:of a lot more than they've consumed.
Speaker:Prioritizing your creation of content
Speaker:and not being mindlessly scrolling,
Speaker:not allowing that, is a really
Speaker:big part of creating a personal
Speaker:brand that actually has longevity.
Speaker:And then one of the last pieces that
Speaker:I want to touch on is the fact that
Speaker:Daniel went in to say that long form
Speaker:content is where it's at right now.
Speaker:That is so clear to me from the,
Speaker:uh, you know, the, the speed at
Speaker:which podcasting is taking over.
Speaker:The fact that you're getting these
Speaker:giant long podcast episodes that are on
Speaker:YouTube and also on podcast platforms
Speaker:as well, that they're two hours and
Speaker:they're three hours long and they're.
Speaker:Potentially these big panel discussions
Speaker:where you've got lots of people in as
Speaker:well and they're asking questions and
Speaker:they're all these interviews and things.
Speaker:There's a lot more of that happening,
Speaker:albeit there's a lot of male content.
Speaker:I'm not seeing as many
Speaker:females doing the same thing.
Speaker:I would like to see more of that.
Speaker:It is something that is definitely
Speaker:real in this age where we've gotten so
Speaker:used to short videos and things being
Speaker:AI and, you know, these quick fixes
Speaker:and TikTok and all of that, people are
Speaker:really craving for just like longer.
Speaker:Unscripted content where they feel like
Speaker:they're really getting to know people.
Speaker:So if someone asks you a question and
Speaker:it's not a scripted question, you have
Speaker:to respond to that as a normal person.
Speaker:Like, with your thoughts and with
Speaker:the knowledge that you already have.
Speaker:You don't have time to have the perfect,
Speaker:like, You just have to be who you are.
Speaker:People are craving that so much
Speaker:because they see so little of it.
Speaker:There's so much that's fake
Speaker:that things that feel real are
Speaker:getting a lot more attention and
Speaker:podcasting can do that for you.
Speaker:It doesn't mean that every episode
Speaker:that you do needs to be a giant,
Speaker:you know, two hour conversation.
Speaker:Some of that really feels.
Speaker:Like it's ego driven and
Speaker:depending on the podcast as well.
Speaker:You don't need to do that.
Speaker:Okay.
Speaker:But you do need to have stuff that's
Speaker:longer than a couple of minutes, 10, 15
Speaker:minutes is still classified as long form.
Speaker:If you've not reading off a script in
Speaker:a teleprompter the whole time, so you
Speaker:feel like you're actually just having
Speaker:a conversation with someone that's
Speaker:still long form, 15, 20 minutes of you.
Speaker:Like I am right now, I'm re,
Speaker:I have, you know, a few dot
Speaker:points, but I'm just being me.
Speaker:I'm just telling you, even though
Speaker:you're not here with me right now,
Speaker:I'm telling you things that are coming
Speaker:straight from my brain unscripted.
Speaker:And that's always a good idea.
Speaker:Doesn't mean you're going to be
Speaker:very good at it to begin with.
Speaker:That's okay.
Speaker:You're going to need time to
Speaker:really get good at just talking.
Speaker:And there's courses and things that you
Speaker:can do on that as well, but know that
Speaker:when you can get to the place where
Speaker:long form content isn't scary, and
Speaker:you can sit in front of a camera like
Speaker:I am right now, you're on the money.
Speaker:You're going to go really well.
Speaker:Why podcasting is a good idea based
Speaker:on what Daniel and what Stephen have
Speaker:discussed in that Diary of a CEO episode.
Speaker:I've kind of mentioned a few
Speaker:things here, but the time
Speaker:investment would be the first one.
Speaker:So a podcast really simply allows
Speaker:you to accumulate that seven hours
Speaker:that's needed for familiarity.
Speaker:For familiarity,
Speaker:that's hard to say, listeners
Speaker:spend, viewers spend
Speaker:considerable time watching you.
Speaker:It's so easy to clock up the hours
Speaker:that you need there through a
Speaker:podcast, multiple interactions.
Speaker:They also need that a listener and
Speaker:a viewer needs that from you in
Speaker:order to know, like and trust you.
Speaker:And so each episode is an interaction
Speaker:with someone there, especially
Speaker:if you have other content.
Speaker:Like platforms that you're sharing
Speaker:things on, like I mentioned
Speaker:before, again, so easy to hit what
Speaker:you need to hit from a podcast.
Speaker:If you repurpose it properly to build
Speaker:your personal brand further to that,
Speaker:the platform diversity is important.
Speaker:So the amount of interactions they have,
Speaker:depending on where they are and then
Speaker:on the different platforms as well, you
Speaker:can hit that with the repurposing too.
Speaker:Podcasting is also a very easy
Speaker:way to provide free value.
Speaker:This has to be good free value.
Speaker:This has to be something
Speaker:unique in the free value.
Speaker:If you're going to say something
Speaker:that someone else has said,
Speaker:which everyone has done.
Speaker:Everyone, let's be honest,
Speaker:there's, there's really not a
Speaker:lot of new information, probably.
Speaker:How are you providing that free
Speaker:value in a way that feels valuable?
Speaker:You think it's valuable.
Speaker:How does it feel
Speaker:valuable to someone else?
Speaker:And long form content
Speaker:is the king at the end.
Speaker:At the moment, maybe it'll change,
Speaker:but I don't think that people will
Speaker:really tire of listening to people talk
Speaker:about things that they're passionate
Speaker:about, that they're engaged with,
Speaker:that they feel that they can resonate
Speaker:with, that they can relate to.
Speaker:That's not ever going
Speaker:to go out of fashion.
Speaker:It's always going to be important to
Speaker:be able to share stories and, and,
Speaker:and talk at length with other people.
Speaker:That's always going to be interesting.
Speaker:So long form content in the form of
Speaker:podcasting is a key factor as well.
Speaker:The other thing we'll
Speaker:touch on is scalability.
Speaker:That's something that you don't
Speaker:necessarily go to straight away when
Speaker:you think about podcasting because it's,
Speaker:it's like, how do I scale my podcast?
Speaker:But it's, it's scalable on its own
Speaker:because it's a global platform.
Speaker:You can have.
Speaker:Your podcast that you've recorded
Speaker:in Australia, like I have right now,
Speaker:and then that gets spread everywhere.
Speaker:It's at scale.
Speaker:It's anywhere that it needs to get
Speaker:to, providing you're repurposing.
Speaker:You can be on YouTube,
Speaker:YouTube Shorts, LinkedIn.
Speaker:You can share LinkedIn videos.
Speaker:You can go on Instagram.
Speaker:You can go on TikTok.
Speaker:You can go on Blue Sky and like,
Speaker:there's a thousand other places.
Speaker:You can be on Medium.
Speaker:You can just share it, sub stack.
Speaker:Like, there's so many.
Speaker:places that make it scalable.
Speaker:Because again, you've taken that one
Speaker:thing and you've gone, I'm going to
Speaker:put that at scale to go everywhere.
Speaker:And so if we bring this
Speaker:back to the whole point.
Speaker:Of this conversation, which is personal
Speaker:branding, building a personal brand.
Speaker:Can you see now from that conversation,
Speaker:even that Daniel had with Steven on
Speaker:diary of a CEO, how important, how
Speaker:integral a podcast can be for building
Speaker:your personal brand, there are things
Speaker:that you will be able to develop from
Speaker:a podcast that actually make your life.
Speaker:So much easier in the building of the
Speaker:personal brand because you're only
Speaker:needing to create the one thing and as
Speaker:long as that one thing is high value
Speaker:enough, professional enough, or maybe
Speaker:it's not professional, maybe your
Speaker:whole shtick is, you know, it's, you're
Speaker:supposed to be super relatable and you
Speaker:look like you're a bit disheveled and you
Speaker:know, you're like the common man, like
Speaker:all that doesn't have to be professional.
Speaker:It has to work for your niche.
Speaker:Transcribed And it has to
Speaker:be with your brand identity.
Speaker:intact.
Speaker:If you've got those things locked,
Speaker:then building your personal
Speaker:brand, becoming a key person of
Speaker:influence, like Daniel talks about.
Speaker:I mean, I feel like I'm, I feel
Speaker:like I'm doing an ad for Daniel
Speaker:here, but it's, it's honestly,
Speaker:it's just really good information.
Speaker:It makes a lot of sense for podcasters
Speaker:to take note and do something about it.
Speaker:And if you're not a podcaster
Speaker:already, go and start one.
Speaker:If you need help.
Speaker:You can get Bambi Media to,
Speaker:uh, help in some capacity.
Speaker:We have consults, we have
Speaker:services, we have all these things.
Speaker:But at the end of the day, if you're
Speaker:trying to build a personal brand,
Speaker:you've got to build it somehow.
Speaker:You've got to decide what
Speaker:that method of build is.
Speaker:And for a lot of people, podcasting
Speaker:is a very Easy, I say easy.
Speaker:It's less friction than other
Speaker:methods to actually help you
Speaker:build a personal brand quickly.
Speaker:I hope you enjoyed this conversation
Speaker:that we had together where you didn't
Speaker:respond and I just talked at you.
Speaker:Ha ha ha.
Speaker:I really love chatting about this kind
Speaker:of stuff, and I just want you to win.
Speaker:I really want you to win.
Speaker:I want you to build something
Speaker:that you want to build on your
Speaker:own terms, in your own time.
Speaker:That's very important to me, that
Speaker:everyone lives the life that they
Speaker:ultimately want to live, that you
Speaker:have time in your day, in your
Speaker:week, in your month, in your year.
Speaker:To explore the parts of you,
Speaker:the creative parts of you that
Speaker:feel like they've been squashed.
Speaker:Podcasting, building a personal brand
Speaker:can help you get some of that to the
Speaker:surface and just be more of who you are.
Speaker:Have a lovely day and I
Speaker:will talk to you again soon.
