Episode 52
The busiest time in podcasting is happening right now
When I started looking back at the last few years and assessed what are the busiest months for not only podcasters, but the podcast industry in general, it was clear that October and November are bonkers.
So how do we plan for months like this, and what can we learn from previous years?
One of the best ways to make sure that you're stacking the content that you really want to make sure you get out before the end of the year, is by batching. Yes, I know that's a "dirty word" for most because they find it hard enough to get one episode recorded, let alone a bunch.
But you're going to feel the benefits of this of the next few months if you take the time to plan some content, block out a few sessions and record the things you want to have ready.
October and November are the months in business where everything seems to happen at once. If you're a service based business you're probably encountering a lot more enquiries for your services. Customers want to lock things in before the end of the year, they want to tie a pretty little bow around projects that have been going on for some time.
If you're a product based business, well you're about to get slammed for the holiday period. As much as I dislike the "holiday spend" period personally, it's great for the product based businesses. Be strategic about what you're sharing on your podcasts to give yourselves the best chance of finishing the year strong.
It's not the time to be starting a whole new strategy, but it is a great time to start thinking about what your strategy is going to be for the next year.
There are a lot of aspects to think about as you gear up for the end of the year, but don't freak out. Take half an hour to yourself and think about how you want to attack the remainder of the year.
Then give yourself a break!
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