Episode 70

Making $350k from her podcast and the power of masterful marketing with Suz Chadwick

Published on: 2nd October, 2023

I’m super excited to be chatting with Suz Chadwick today about using your podcast as a marketing tool. Suz is an expert in personal branding and, having recently celebrated the 300th episode of her podcast, The Brand Builder’s Lab, I thought this was a perfect time to sit down and discuss her podcasting journey and the challenges and successes she’s experienced along the way.

Suz is funny, intelligent, has an incredible energy, and with her wealth of knowledge on podcasting and personal branding, you’re going to love her. In this episode, we delve into how Suz uses her podcast as a primary marketing channel for her businesses and how she has successfully monetised her podcast.

The Power of Enthusiasm:

One standout feature of The Brand Builder’s Lab is Suz’s infectious enthusiasm. Her genuine passion for the content resonates with her audience and this energy has certainly contributed to the longevity of the show. Some of her super fans have not only remained loyal listeners but have also become clients, showcasing the power of podcasting as a marketing tool.

Monetising the Podcast:

Suz's podcast has been a lucrative venture, generating over $350,000 in revenue. She shares insights into podcast monetisation, highlighting the importance of advertising and marketing on one's own podcast. Suz strategically uses pre-roll and post-roll advertisements to promote her products and services, aligning these promotions with her marketing calendar. This approach allows her to convert podcast listeners into clients while maintaining control over her marketing efforts.

Consistency and Mindset:

Consistency has been a key factor in Suz's podcasting success. She emphasises the importance of maintaining a regular release schedule and treating podcasting as a non-negotiable aspect of her business strategy. Suz encourages aspiring podcasters to stay committed and not be disheartened by slow initial growth. Like a business, building a podcast takes time and dedication.

Suz’s journey in podcasting is a testament to the power of consistency, passion, and smart marketing. The Brand Builder’s Lab has not only enriched her brand but has also generated substantial revenue. Suz's story serves as an inspiration for aspiring podcasters and entrepreneurs alike, emphasising the potential of podcasting as a tool for building a lasting brand and driving business success.

Links

Connect with Suz Chadwick: