Episode 42
How to rebrand your podcast
Today I’m talking about how to rebrand your podcast. This is something I get asked about a lot and here at Bamby Media we’ve helped a bunch of our clients go through the rebranding process to give their podcasts a nice refresh. It’s like buying a brand new outfit!
So if you want to rebrand your show, do you have to start from scratch?
The answer is no! Depending on how far away from your original brand you want to go, it’s totally fine to give your podcast a bit of a refresh with a new name and updated artwork, while still maintaining the original subscribers.
When going through the rebranding process, it’s important to think about your social strategy. In this episode, I talk about making changes to your podcast name, artwork, intro music, and voiceover and how this all ties together to meet your target audience. I also share how to practically make these changes from your podcast distribution platform. It’s actually really easy!
This is quite a topical episode for us as we’re currently in the process of rebranding our original Bamby Media podcast, Convos with Kiddos. I talk a little about this, why we’re rebranding and what you can expect to see in the near future! Make sure you go check it out. It’s a stupidly cute and ridiculous podcast targeted to children and grown-ups and I just adore it.
LINKS
Listen to Convos with Kiddos on Apple Podcasts here
Listen to Convos with Kiddos on Spotify here
Join me in Let’s Get Launchy here!
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