Episode 16
How do I attract sponsors for my podcast
I love hearing from people who have begun their podcast, are really excited about their message, and are now wondering how to make money from their show.
There are different methods to earning money from your podcast, but the one I want to talk about today is finding sponsors.
Unfortunately, the reality is if you are not reaching 2,500 downloads within the first 7 days of a podcast episode release date, you will struggle to get sponsorship brands to come to you.
So, I encourage you to be bold and approach sponsors!
The key is to make it super enticing for the sponsor to partner with you by having a following across different platforms and a sizable mailing list.
You can achieve this by negotiating a midroll ad, or state that the sponsor will also be featured within your mailing list, or use a sponsored post on Instagram. There are many different and effective ways to market your partnership. Get creative!
My advice - Don’t try to go for big sponsors.
Choose a smaller brand that really appeals to you and your business.
In this episode, I share my insights on the pricing models available for determining your sponsorship amount.
But remember, the final amount is a collaborative effort between you and the brand, so make your presentation really attractive to them.
I also always encourage my clients to make sure they choose their sponsors wisely.
Find sponsors that are in line with your brand and your message and keep the ads in your show to a minimum.
Come and have a look at my website and join The Pod Lovers community if you are interested in beginning your own podcast journey. It is an amazing community that is full of support and a wealth of information for podcasters.
Thank you for listening!
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