Episode 48
Growing your podcast on YouTube
Today on the podcast I’m going to talk to you about YouTube.
I know - you’re probably sitting there thinking, “but I’m already doing ALL the things”.
Before you think I’m just adding another thing to your list, let me run you through the numbers.
YouTube is now the third biggest way in the US that people listen to podcasts. In Australia, YouTube is number one! Very, very closely followed by Spotify and Apple. Honestly - if you feel that your target market is on YouTube, you have to get onboard with it.
In this episode I run through some easy ways you can work out if your target market is on YouTube and, if they are, the reasons why being there could be really helpful for organic growth.
Importantly, you don’t need to have a video recorded. At the very least you can have episode artwork and, in really excellent news, YouTube no longer penalizes static images. I share lots of creative options you can use to get around not needing to have a fancy video recorded.
I also talk about the ways you can be onboard and engage with YouTube that doesn’t require a bunch of time, but still enables you to build a slow growing presence.
Slow growth. This is key - don’t jump onto YouTube and expect an explosion in growth. And even more importantly, don’t use it as a vanity metric. The focus is not on the number of views, but on getting your material up there and allowing people that want to find you, find you. The point is for it to sit there and slowly grow.
So - think about YouTube, think about the ways you can use it to your advantage, and if you’d like some help with it, get in touch with us here at Bamby Media.
And for a more in depth look at a bunch of growth topics, then take a look at my monthly masterclasses on our Pod Lovers+, which you can join from within our Pod Lovers free community.
Resources:
Article mentioned in this episode
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